System and method to communicate customized notifications based on micro-locations of a customer inside a store

A method for communicating customized notifications based on micro-locations of a customer inside a store, the method comprising steps of:

• storing a plurality of identification numbers comprising a plurality of International Mobile Equipment Identity (IMEI) numbers and a plurality of International Mobile Subscriber Identity (IMSI) numbers corresponding to a plurality of computing devices associated with customers inside the store, in a telecom server;
• detecting presence of the customer by obtaining one or more of the IMEI number and the IMSI number from the computing device of the customer through one or more detectors placed at a physical location of a store, wherein the telecom server is communicatively coupled with the detectors to match the one or more of the IMEI number and the IMSI number with the one or more of the IMEI number and the IMSI number stored in the telecom server to identify the customer;
• receiving an object identification code from the telecom server on the identification of the customer and transmitting a notification signal through a native server;
• receiving the notification signal from the native server to transmit a command signal to a wireless module of the computing device through a plurality of development tools, wherein the plurality of development tools are installed within the computing device of the customer;
• forming a wireless network for detecting the computing device when the computing device crosses a proximal threshold value through a plurality of wireless sensors placed at a plurality of locations inside the store, wherein the wireless sensors obtain a service set identifier (SSID) number, a media access control address (MAC address), and one or more co-ordinates pertaining to the micro-locations of the customer, from the computing device,
• wherein the wireless sensors transmit the service set identifier (SSID) number, the media access control address (MAC address), a timestamp, the co-ordinates pertaining to the micro-locations, and a wireless sensor identification number to the native server,
• wherein the native server processes the data received from the wireless sensors to communicate one or more notifications to at least one of a native application integrated with the plurality of development tools and a messaging platform of the computing device;
• predicting shopping behavior of the customer through a prediction module connected to the native server by mapping movement of the customer inside the store through the wireless network formed by the wireless sensor;
• facilitating a retailer to monitor movement of the customer inside the store using a retailer electronic device;
• and
• a dashboard module integrated within the retailer electronic device to track shopping behavior of the customer, wherein the dashboard module is a user interface (UI) that represents a map of the store with markings of the wireless sensors.