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AssigneeGrass Valley Canada
InventorsAlex Holtz, Marcel LaRocque, John R Benson, William H Couch, Charles M Hoeppner, Benjamin Jay McAllister, Robert J Snyder, Keith Gregory Tingle
Estimating the term…
A method, system, and computer program product enables automation and control of the sales, management, accounting, reporting, and traffic functions necessary to manage advertisement sales, content management, and administrative processes for media production environments, including, but not limited to, broadcast television, radio and webcasting stations, and newspapers. The advertisement management and automation system operates on a PC-based platform and is networked for communications with local area networks, wide area networks, and the Internet, including both wired and wireless appliances. Distribution and tracking is enabled for both local and national advertisement and content management, whereby data, advertisements, content, and reports are pushed and pulled from individual nodes (e.g., television stations) to a central network hub or point that feeds and/or gathers data and communicates with the individual nodes. Traditional broadcast methods for over-the-air, DBS, terrestrial cable, wireless, and live Internet webcasting are combined with on-demand Internet and wireless appliances for monetizing and streamlining the sales, management, accounting, reporting, and traffic processes for single and multi-distribution content production environments.
A system for distributing advertising to multiple viewers not only across a broadcast network of media channels, but also across a non-broadcast, client-server network, comprising:
A multi-platform advertising and video media production system for managing, integrating, and automating national and local advertising campaigns across not only a broadcast network of media channels, but also a non-broadcast network of client-server websites, comprising:
A media production and advertising management system for distributing advertising to multiple viewers not only across a broadcast network of media channels, but also across a non-broadcast, client-server network, comprising:
Dependencies are inferred from the claim text.