Method and apparatus for providing information associated with media content

An apparatus for providing information associated with media contents, the apparatus comprising:

• a memory that stores a set of instructions;
• and
• a processor being configured to execute the set of instructions to cause the apparatus to perform:
• broadcasting a communication address associated with a playing device configured to play the media contents, the broadcasted communication address enables a user terminal device to communicate with the playing device;
• receiving, from the user terminal device, a request to acquire information associated with a first media content;
• determining, according to a first mapping table, a first identifier corresponding to the first media content, the first mapping table including a corresponding relationship between a plurality of identifiers and a plurality of media contents;
• and
• transmitting the first identifier to the user terminal device;
• wherein the first identifier enables the user terminal device to provide the first identifier to a server to acquire a first network address from the server according to a second mapping table, the second mapping table including a corresponding relationship between a plurality of identifiers and a plurality of network addresses of locations that store information associated with the media contents.

A non-transitory computer readable medium that stores a set of instructions that is executable by at least one processor of a display device to cause the display device to perform a method for providing information associated with media contents, the method comprising:

• broadcasting a communication address associated with the playing device configured to play the media contents, the broadcasted communication address enables a user terminal device to communicate with the playing device;
• receiving, from the user terminal device, a request to acquire information associated with a first media content;
• determining, according to a first mapping table, a first identifier corresponding to the first media content, the first mapping table including a corresponding relationship between a plurality of identifiers and a plurality of media contents;
• and
• transmitting the first identifier to the user terminal device;
• wherein the first identifier enables the user terminal device to provide the first identifier to a server to acquire a first network address from the server according to a second mapping table, the second mapping table including a corresponding relationship between a plurality of identifiers and a plurality of network addresses of locations that store information associated with the media contents.