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US 11,108,877 B2Granted
Procuring feedback
AssigneePaypal, Inc.
InventorAdhish N. Vyas
Life of this patent
Estimating the term…
Abstract
A system for procuring feedback from user when displaying content. The system implements operations for selecting a feedback mechanism based on prior user interactions with the feedback mechanism and other feedback mechanisms. The system uses the user responses to the feedback mechanism to better target content to the user and better determine which feedback mechanisms will provide the most valuable information over time.
Claims20
A system, comprising:
- a non-transitory memory storing instructions;
- and
- one or more hardware processors coupled to the non-transitory memory and configured to read the instructions from the non-transitory memory to cause the system to perform operations comprising:
- in response to receiving a content request, retrieving a user profile associated with a user;
- determining content for the user based on user preferences included in the user profile;
- extracting one or more keywords from the content;
- generating a feedback interface including a selectable feedback mechanism for receiving feedback corresponding to the one or more keywords based on user feedback preferences included in the user profile;
- and
- causing a user device associated with the user profile to display the feedback interface and the content.
6 more elements
A method comprising:
- obtaining, by one or more hardware processors, a user profile associated with a user, wherein the user profile comprises content preferences and feedback preferences of the user;
- determining, by the one or more hardware processors, based at least in part on the content preferences of the user profile associated with a user, first electronic content for the user;
- extracting, by the one or more hardware processors, one or more keywords from the first electronic content;
- generating, by the one or more hardware processors, a feedback interface according to a first feedback mechanism selected for the user, wherein the feedback interface is configured to obtain a feedback input corresponding to the one or more keywords from the user according to a first user input interface type specified by the first feedback mechanism;
- incorporating, by the one or more hardware processors, the feedback interface into the first electronic content to generate modified first electronic content;
- and
- displaying, by the one or more hardware processors on a user device associated with the user, the modified first electronic content.
4 more elements
A non-transitory machine-readable medium having stored thereon machine-readable instructions executable to cause a machine to perform operations comprising:
- retrieving a user profile associated with a user;
- determining content for the user based on content preferences of the user profile;
- extracting one or more keywords from the content;
- generating a feedback interface including a selectable feedback mechanism for determining feedback data corresponding to the one or more keywords, wherein the selectable feedback mechanism is selected based on user feedback preferences included in the user profile;
- and
- causing a user device associated with the user profile to display the feedback interface and the content.
3 more elements
Dependencies are inferred from the claim text.