Substituting streaming station for over-the-air broadcast

A method for use in a hybrid automotive radio receiver, the method comprising:

• receiving first user input to the hybrid automotive radio receiver indicating a first tuning event;
• in response to the first tuning event, tuning to an over-the-air radio broadcast on a particular frequency, the over-the-air radio broadcast including embedded information at least partially identifying a radio station broadcasting on the particular frequency;
• determining, based at least in part on the embedded information, that the radio station broadcasting on the particular frequency is associated with a corresponding streaming radio station;
• receiving, via a packet-switched network interface, a network address at which the corresponding streaming radio station can be accessed;
• storing the network address in a memory accessible to the hybrid automotive radio receiver;
• receiving second user input indicating a second tuning event, the second tuning event associated with the over-the-air radio broadcast;
• and
• in response to the second tuning event, using the network address to stream the corresponding streaming radio station instead of tuning to the over-the-air radio broadcast;
• collecting preference information associated with at least one user of the hybrid automotive radio receiver;
• and
• delivering the preference information to an advertisement customization service.

A hybrid media device comprising:

• an over-the-air radio tuner configured to tune to an over-the-air radio broadcast on a particular frequency in response to a first tuning event, the over-the-air radio broadcast including embedded information at least partially identifying a radio station broadcasting on the particular frequency;
• processing circuitry coupled to the over-the-air radio tuner, the processing circuitry including:
• an extraction module configured to extract the embedded information to generate extracted information;
• an association module configured to determine, based on the extracted information, that the radio station broadcasting on the particular frequency is associated with a corresponding streaming media station;
• a network interface coupled to the processing circuitry and configured to communicate via a packet-switched wireless network, the network interface further configured to receive, via the packet-switched wireless network, a network address at which the corresponding streaming media station can be accessed;
• memory coupled to the processing circuitry configured to store the network address;
• and
• the processing circuitry further configured to:
• use the network address to present the corresponding streaming media station instead of tuning to the over-the-air radio broadcast in response to a subsequent tuning event;
• collect preference information associated with at least one user of the hybrid media device;
• and
• deliver the preference information, via the network interface, to a content customization service.