Keyword recommendation

A non-transitory computer readable medium storing instructions that, when executed by a processor, causes the processor to:

• select selected keywords mined from online traffic logs;
• assign the selected keywords to a search engine running on a search engine server according to a search engine campaign;
• in response to the search engine server receiving search inquiries including the selected keywords, control the search engine to return search results determined to increase traffic to one or more publisher websites corresponding to a selected publisher included in the search engine campaign;
• receive Internet session data corresponding to user interactions with the one or more publisher websites;
• determine, per each of the selected keywords, user engagement with the one or more publisher websites resulting from the increased traffic based on the Internet session data;
• score each of the selected keywords according to a respective user engagement with the one or more publisher websites, wherein the scoring comprises scoring a first selected keyword of the selected keywords according to a first user engagement with the one or more publisher websites and scoring a second selected keyword of the selected keywords according to a second user engagement with the one or more publisher websites;
• and
• optimize the search engine campaign based on the scoring of each of the selected keywords, wherein the optimizing comprises optimizing the search engine campaign based on the scoring the first selected keyword according to the first user engagement with the one or more publisher websites and the scoring the second selected keyword according to the second user engagement with the one or more publisher websites.

A method, comprising:

• selecting, by a processor, selected keywords mined from online traffic logs;
• assigning, by the processor, the selected keywords to a search engine running on a search engine server according to a search engine campaign;
• in response to the search engine server receiving search inquiries including the selected keywords, controlling, by the processor, the search engine to return search results determined to increase traffic to one or more publisher websites corresponding to a selected publisher included in the search engine campaign;
• receiving, by the processor, Internet session data corresponding to user interactions with the one or more publisher websites;
• determining, by the processor, user engagement with the one or more publisher websites resulting from the increased traffic based on the Internet session data;
• scoring, by the processor, each of the selected keywords according to the respective determined user engagement with the one or more publisher websites, wherein the scoring comprises scoring a first selected keyword of the selected keywords according to a first user engagement with the one or more publisher websites and scoring a second selected keyword of the selected keywords according to a second user engagement with the one or more publisher websites;
• and
• optimizing, by the processor, the search engine campaign based on the scoring of each of the selected keywords, wherein the optimizing comprises optimizing the search engine campaign based on the scoring the first selected keyword according to the first user engagement with the one or more publisher websites and the scoring the second selected keyword according to the second user engagement with the one or more publisher websites.