Methods, systems and media for presenting media content that was advertised on a second screen device using a primary device

A system for presenting content to a user, the system comprising:

• a hardware processor that is configured to:
• receive an advertisement request from a computing device;
• receive association information indicating that the computing device is associated with a media presentation device over a local area network, wherein the media presentation device is a separate device that is capable of receiving media content from a remote source and causing the received media content to be presented by a display device in which the media presentation device is connected and wherein the computing device is associated with a user account;
• receive user account information associated with the user account;
• in response to the advertisement request, select an advertisement for media content based on the association information indicating that the computer device is associated with the media presentation device over the local area network and based on the user account information indicating that the user being presented with the advertisement is not currently subscribed to a service;
• determine whether an indicator of subscription status of the user account to the service is to be presented in connection with the selected advertisement based on the user account information, wherein the determining whether the indicator of subscription status is to be presented in connection with the selected advertisement includes determining that the user of the user account is likely to subscribe to the service;
• cause the advertisement to be presented by computing device, wherein the advertisement is associated with instructions that, in response to the computing device receiving input indicating interaction with the advertisement, cause the computing device to instruct the media presentation device to present the media content and the indicator of subscription status;
• receive input indicating that the indicator of subscription status has been selected;
• in response to receiving the input indicating that the indicator of subscription status has been selected:
• cause an application associated with the service to be installed on at least one of the computing device and the media presentation device;
• and
• cause the media presentation device to switch an input corresponding to the media presentation device, execute the application, and initiate presentation of the media content on the display device via the media presentation device.

A non-transitory computer-readable medium containing computer-executable instructions that, when executed by a processor, cause the processor to perform a method for presenting content to a user, the method comprising:

• receiving an advertisement request from a computing device;
• receiving association information indicating that the computing device is associated with a media presentation device over a local area network, wherein the media presentation device is a separate device that is capable of receiving media content from a remote source and causing the received media content to be presented by a display device in which the media presentation device is connected and wherein the computing device is associated with a user account;
• receiving user account information associated with the user account;
• in response to the advertisement request, selecting an advertisement for media content based on the association information indicating that the computer device is associated with the media presentation device over the local area network and based on the user account information indicating that the user being presented with the advertisement is not currently subscribed to a service;
• determining whether an indicator of subscription status of the user account to the service is to be presented in connection with the selected advertisement based on the user account information, wherein the determining whether the indicator of subscription status is to be presented in connection with the selected advertisement includes determining that the user of the user account is likely to subscribe to the service;
• causing the advertisement to be presented by computing device, wherein the advertisement is associated with instructions that, in response to the computing device receiving input indicating interaction with the advertisement, cause the computing device to instruct the media presentation device to present the media content and the indicator of subscription status;
• receiving input indicating that the indicator of subscription status has been selected;
• in response to receiving the input indicating that the indicator of subscription status has been selected:
• causing, using the hardware processor, an application associated with the service to be installed on at least one of the computing device and the media presentation device;
• and
• causing, using the hardware processor, the media presentation device to switch an input corresponding to the media presentation device, execute the application, and initiate presentation of the media content on the display device via the media presentation device.