Targeted advertisement content presentation methods and systems

A method comprising:

• receiving, by a primary media content access device from a media content provider subsystem by way of a subscriber television network, a media content stream comprising data representative of a media content instance, the primary media content access device comprising a set top box;
• presenting, by the primary media content access device by way of a display screen communicatively connected with the primary media content access device by way of a local area network, the media content instance;
• detecting, by the primary media content access device during the presentation of the media content instance, a presentation of a media content instance;
• determining, by the primary media content access device in response to the detecting of the presentation of the media content instance, that a secondary media content access device and a user of the secondary media content access device are located within a detection zone associated with the primary media content access device during a time period associated with the presentation of the media content instance, the determining that the secondary media content access device and the user are located within the detection zone comprising:
• detecting, by way of a detection device included in the primary media content access device, physical surroundings of the detection zone detected by the detection device during the time period associated with the presentation of the media content instance to obtain data representative of the physical surroundings of the detection zone, the detection device included in the primary media content access device comprising at least one of an image sensor device, a depth sensor device, an audio sensor device, and a thermal sensor device;
• identifying, based on the data representative of the physical surroundings of the detection zone, a location of the secondary media content access device;
• determining, based on the data representative of the physical surroundings of the detection zone, that the secondary media content access device is located within a first predetermined distance of the primary media content access device or the display screen;
• and
• determining, based on the data representative of the physical surroundings of the detection zone, that the user is located within a second predetermined distance of the secondary media content access device;
• and
• in response to the determining that the secondary media content access device and the user of the secondary media content access device are located within the detection zone during the time period associated with the presentation of the media content instance, performing:
• selecting, by the primary media content access device in accordance with a course correction heuristic, advertisement content related to the media content instance and configured to target the user of the secondary media content access device, the selecting of the advertisement content in accordance with the course correction heuristic comprising
• detecting a sharing of a particular advertisement content instance with the user by another user prior to the presentation of the media content instance and
• selecting the advertisement content based on the shared advertisement content instance;
• and
• directing, by the primary media content access device, the secondary media content access device to present the selected advertisement content during the presentation of the media content instance by the primary media content access device,
• wherein
• the media content instance presented by way of the primary media content access device comprises a first version of an advertisement,
• the advertisement content presented by way of the secondary media content access device comprises a second version of the advertisement, and
• the first version of the advertisement presented by way of the primary media content access device is different than the second version of the advertisement presented by way of the secondary media content access device.