Master computing device and method for determining an actual number of impressions provided by a synchronized group of devices

A non-transitory computer program product comprising instructions executable by a processing unit of a master computing device, the execution of the instructions by the processing unit of the master computing device providing for determining an actual number of impressions provided by a synchronized group of devices comprising the master computing device and one or more slave computing device by:

• transmitting by the processing unit of the master computing device a synchronization request to the one or more slave computing device;
• determining by the processing unit of the master computing device a number of negative responses received from the one or more slave computing device in response to the synchronization request, each negative response being indicative of one among the one or more slave computing device not being capable of displaying digital content on a display of the one among the one or more slave computing device, the number of negative responses received R being an integer comprised between 0 and N where N is the number of slave computing devices, N being an integer greater or equal than 1;
• determining by the processing unit of the master computing device a number of displays D capable of displaying digital content based on the number of negative responses R, D being equal to N+1−R if a display of the master computing device is capable of displaying digital content and D being equal to N−R if the display of the master computing device is not capable of displaying digital content;
• determining by the processing unit of the master computing device a metric representative of the actual number of impressions provided by the master computing device and the one or more slave computing device, the metric being calculated based on the number of displays D capable of displaying digital content;
• and
• transmitting by the processing unit of the master computing device the metric representative of the actual number of impressions provided by the master computing device and the one or more slave computing device to a server.

A master computing device adapted for determining an actual number of impressions provided by a synchronized group of devices comprising the master computing device and one or more slave computing device, the master computing device comprising:

• a communication interface for exchanging data with the one or more slave computing device;
• a display;
• and
• a processing unit comprising one or more processor for:
• transmitting via the communication interface a synchronization request to the one or more slave computing device;
• determining a number of negative responses received via the communication interface from the one or more slave computing device in response to the synchronization request, each negative response being indicative of one among the one or more slave computing device not being capable of displaying digital content on a display of the one among the one or more slave computing device, the number of negative responses received R being an integer comprised between 0 and N where N is the number of slave computing devices, N being an integer greater or equal than 1;
• determining a number of displays D capable of displaying digital content based on the number of negative responses R, D being equal to N+1−R if the display of the master computing device is capable of displaying digital content and D being equal to N−R if the display of the master computing device is not capable of displaying digital content;
• determining a metric representative of the actual number of impressions provided by the master computing device and the one or more slave computing device, the metric being calculated based on the number of displays D capable of displaying digital content;
• and
• transmitting via the communication interface the metric representative of the actual number of impressions provided by the master computing device and the one or more slave computing device to a server.