US 11,107,113 B2Granted

Multitrack performance scoring for assets comprising digital media

AssigneeBrandfolder, Inc.

InventorsAjaykumar Rajasekharan, Logan Sears, Jim Hanifen, Brett Nekolny, Luke Butterfield Beatty

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Abstract

Systems and methods are provided for determining the efficacy of digital assets provided to an audience. One embodiment is a system that includes a brand management server. The brand management server includes a memory that stores assets comprising digital media. The brand management server also includes a controller. The controller distributes the assets for consumption by members of an audience at remote devices. The controller also selects one of the assets, determines a look-back period, acquires metrics indicating at least two different types of consumption of the asset by the audience during the look-back period, and calculates an asset score for the asset that indicates a popularity of the asset and is based on the metrics indicating the at least two different types of consumption.

Claims24

Dependent claims

A system comprising:

a brand management server comprising:
a memory that stores images;
and
a controller that distributes the images via an interface coupled for communication with a network for consumption by members of an audience at remote devices,
for each of the images, the controller automatically determines a look-back period, acquires metrics indicating at least two different types of consumption of the image by the audience during the look-back period, and calculates an asset score for the image that indicates a popularity of the image and is based on the metrics indicating the at least two different types of consumption, wherein the asset score comprises a weighted combination of the metrics of the at least two different types of consumption, and each of the metrics has its own weight,
wherein asset scores for images in different brands are calculated concurrently in real-time using different weighted combinations of the metrics,
the controller presents asset scores via a Graphical User Interface (GUI) for review by a user, wherein the controller arranges and color codes the GUI based on the asset scores, and
the controller stores the asset scores in the memory as metadata for the images.

5 more elements

A method comprising:

storing images in a memory;
distributing the images via an interface coupled for communication with a network for consumption by members of an audience at remote devices;
for each of the images:
determining a look-back period;
acquiring metrics indicating at least two different types of consumption of the image by the audience during the look-back period;
and
calculating an asset score for the image that indicates a popularity of the image and is based on the metrics indicating the at least two different types of consumption, wherein the asset score comprises a weighted combination of the metrics of the at least two different types of consumption, and each of the metrics has its own weight, and wherein asset scores for images in different brands are calculated concurrently in real-time using different weighted combinations of the metrics;
presenting asset scores via a Graphical User Interface (GUI) for review by a user, wherein the GUI is arranged and color coded based on the asset scores;
and
storing the asset scores in the memory as metadata for the images.

7 more elements

A non-transitory computer readable medium embodying programmed instructions which, when executed by a processor, are operable for performing a method comprising:

storing images in a memory;
distributing the images via an interface coupled for communication with a network for consumption by members of an audience at remote devices;
for each of the images:
determining a look-back period;
acquiring metrics indicating at least two different types of consumption of the image by the audience during the look-back period;
and
calculating an asset score for the image that indicates a popularity of the image and is based on the metrics indicating the at least two different types of consumption, wherein the asset score comprises a weighted combination of the metrics of the at least two different types of consumption, and each of the metrics has its own weight, and wherein asset scores for images in different brands are calculated concurrently in real-time using different weighted combinations of the metrics;
presenting asset scores via a Graphical User Interface (GUI) for review by a user, wherein the GUI is arranged and color coded based on the asset scores;
and
storing the asset scores in the memory as metadata for the images.

7 more elements

Dependencies are inferred from the claim text.