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US 11,107,108 B2Granted
Initiating a promotional benefit by user-actionable link
AssigneeeBay Inc.
InventorYotam Sharan
Life of this patent
Estimating the term…
Abstract
An advertisement, including a description of a promotion and a link, are included in a shipment of a sales item to a buyer from an online shopping site. The promotion is crafted to entice the buyer to respond to the link and trigger a further shopping opportunity based on the initial purchase. Upon responding to the link, the buyer is presented with a further promotion that includes the most recent consideration of buying incentives which are based on knowledge of selling considerations such as inventory and the marketplace that a seller may use to generate enticing content in the promotion. The seller may also take advantage of knowledge about the shopping and purchasing history of the buyer at the online shopping site in tailoring the promotion.
Claims20
A system comprising:
- a server comprising at least one hardware processor and a memory storing instructions that, when executed by the at least one hardware processor, cause the at least one hardware processor to perform server operations comprising:
- creating an advertisement, including a promotional description and a user-actionable link, the user-actionable link utilizing, on activation, at least one processor of a mobile device to connect to a promotional site within an online commerce site;
- and
- causing a sending of a package to a location associated with a user identifier, the package including the advertisement and a purchased item;
- and
- an embedded device included in the package and configured to establish a communication link wirelessly with the mobile device based on a detection of the package being within proximity of the mobile device by the mobile device using near field communication without the user-actionable link being scanned by any camera on the mobile device, and to trigger activation of the user-actionable link in response to the detection of the package being within proximity of the mobile device without the user-actionable link being scanned by any camera on the mobile device;
- the server operations further comprising:
- generating a further promotional description, including a promotional item description, in response to the triggered activation of the user-actionable link, the generating of the further promotional description being based on information that was not available at the time the advertisement was created, and the further promotional description comprising the information that was not available at the time the advertisement was created;
- and
- transmitting the further promotional description to a display of the promotional site at the mobile device in response to the generating of further promotional description.
7 more elements
A computer-implemented method comprising:
- creating, by a server having at least one hardware processor, an advertisement, including a promotional description and a user-actionable link, the user-actionable link utilizing, on activation, at least one processor of a mobile device to connect to a promotional site within an online commerce site;
- causing, by the server, a sending of a package to a location associated with a user identifier, the package including the advertisement and a purchased item, the package further comprising an embedded device configured to establish a communication link wirelessly with the mobile device based on a detection of the package being within proximity of the mobile device by the mobile device using near field communication without the user-actionable link being scanned by any camera on the mobile device;
- triggering, by the embedded device, activation of the user-actionable link in response to the detection of the package being within proximity of the mobile device without the user-actionable link being scanned by any camera on the mobile device;
- generating, by the server, a further promotional description, including a promotional item description, in response to the triggered activation of the user-actionable link, the generating of the further promotional description being based on information that was not available at the time the advertisement was created, and the further promotional description comprising the information that was not available at the time the advertisement was created;
- and
- transmitting, by the server, the further promotional description to a display of the promotional site at the mobile device in response to the generating of the further promotional description.
3 more elements
A non-transitory machine-readable storage medium including instructions, that when implemented by at least one processor, performs operations comprising:
- creating, by a server having at least one hardware processor, an advertisement, including a promotional description and a user-actionable link, the user-actionable link utilizing, on activation, at least one processor of a mobile device to connect to a promotional site within an online commerce site;
- causing, by the server, a sending of a package to a location associated with a user identifier, the package including the advertisement and a purchased item, the package further comprising an embedded device configured to establish a communication link wirelessly with the mobile device based on a detection of the package being within proximity of the mobile device by the mobile device using near field communication without the user-actionable link being scanned by any camera on the mobile device;
- triggering, by the embedded device, activation of the user-actionable link in response to the detection of the package being within proximity of the mobile device without the user-actionable link being scanned by any camera on the mobile device;
- generating, by the server, a further promotional description, including a promotional item description, in response to the triggered activation of the user-actionable link, the generating of the further promotional description being based on information that was not available at the time the advertisement was created, and the further promotional description comprising the information that was not available at the time the advertisement was created;
- and
- transmitting, by the server, the further promotional description to a display of the promotional site at the mobile device in response to the generating of the further promotional description.
3 more elements
Dependencies are inferred from the claim text.