Gesture based in-store product feedback system

A computer-readable storage medium storing computer-readable program code which, when executed on a processor, performs an operation, the operation comprising:

• assigning a plurality of items to respective cells of a plurality of cells that divide up an item presentation area in a physical store based on different characteristics of the plurality of items, wherein the plurality of items on different shelves are virtually divided into different cells using horizontal grid lines and items on the same shelf are virtually divided into different groups using vertical grid lines;
• determining, by tracking a gaze of a person viewing the item presentation area, a first cell of the plurality of cells being viewed by the person using images captured by a sensor;
• identifying an item based on determining the person is gazing at the first cell;
• identifying a predefined feedback gesture performed by the person when viewing the first cell;
• assigning a feedback value corresponding to the feedback gesture to one or more items for sale located in the first cell;
• identifying changing inventory of items in the plurality of cells;
• and
• readjusting a size of one or more cells of the plurality of cells size assigned to one or more corresponding items of the plurality of items based on identifying the changing inventory.

A system, comprising:

• an image sensor configured to output image data capturing a person viewing an item presentation area;
• a gaze tracking module configured to:
• assign a plurality of items to respective cells of a plurality of cells that divide up the item presentation area based on different characteristics of the plurality of items, wherein the plurality of items on different shelves are virtually divided into different cells using horizontal grid lines and items on the same shelf are virtually divided into different groups using vertical grid lines;
• determine, by tracking a gaze of the person viewing the item presentation area in a physical store using the image data, a first cell of the plurality of cells being viewed by the person,
• identify an item based on determining the person is gazing at the first cell,
• identifying changing inventory of items in the plurality of cells, and
• readjusting a size of one or more cells of the plurality of cells size assigned to one or more corresponding items of the plurality of items based on identifying the changing inventory;
• and
• a gesture recognition module configured to:
• identify a predefined feedback gesture performed by the person when viewing the first cell, and
• assign a feedback value corresponding to the feedback gesture to one or more items for sale located in the first cell.