Method and apparatus for delivering content to augmented reality devices

#The subject disclosure relates to a method and apparatus for delivering content to augmented reality devices.

#Modern telecommunications systems provide consumers with telephony capabilities while accessing a large variety of content. Consumers are no longer bound to specific locations when communicating with others or when enjoying multimedia content or accessing the varied resources available via the Internet. Network capabilities have expanded and have created additional interconnections and new opportunities for using mobile communication devices in a variety of situations. Intelligent devices offer new means for experiencing network interactions in ways that anticipate consumer desires and provide solutions to problems.

#Reference will now be made to the accompanying drawings, which are not necessarily drawn to scale, and wherein:

#FIG. 1 is a block diagram illustrating an exemplary, non-limiting embodiment of a communications network in accordance with various aspects described herein.

#FIG. 2A is a block diagram illustrating an example, non-limiting embodiment of a system for delivering content to augmented reality devices functioning within the communication network of FIG. 1 in accordance with various aspects described herein.

#The subject disclosure describes, among other things, illustrative embodiments for delivering content to augmented reality devices, such as augmented or alternative reality glasses. An augmented reality device can receive image data associated with a visual apparatus. The visual apparatus can be any device or structure that presents or renders advertising in a public space. The augmented reality device can send this image data to an image processing server. The image processing server can determine from the image data whether a marker is included or indicated. If the marker is found, then the image processing server can send a notice to an advertising server. The notice can include a characteristic, such as a characteristic of the augmented reality device or of the user of the augmented reality device. The advertising server can use the notification and the characteristic to select content data, such as advertising. The content data can be an advertisement creative, such as a three-dimensional creative or link. The augmented reality device can receive the content data from the advertising server and can present this content data to the user. Other embodiments are described in the subject disclosure.

#One or more aspects of the subject disclosure include a device, comprising a processing system including a processor and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations. The operations can include receiving, from an augmented reality device, image data associated with a visual apparatus and a first characteristic associated with the augmented reality device. The augmented reality device may capture the image data responsive to receiving a signal from the visual apparatus. The operations can also include determining whether the image data indicates a marker. Responsive to determining that the image data indicates the marker, the operations can further include sending a notification to an advertising server. The first characteristic associated with the augmented reality device may include an identification of an application executing via augmented reality device. The advertising server may send content data to the augmented reality device responsive to the notification. The content data may be selected by the advertising server according to the first characteristic associated with the augmented reality device. The content data may include three-dimensional image data.

#One or more aspects of the subject disclosure include a machine-readable medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations. The operations can include receiving, from an augmented reality device, image data associated with a visual apparatus and a first characteristic associated with the augmented reality device. The augmented reality device may capture the image data responsive to receiving a signal from the visual apparatus. The operations can also include determining whether the image data indicates a marker. Responsive to determining that the image date indicates the marker, the operations can further include sending a notification to an advertising server. The advertising server may send content data to the augmented reality device responsive to the notification. The content data may be selected by the advertising server according to the first characteristic associated with the augmented reality device.