Customized display of filtered social media content using a private dislike button

A system comprising:

• a processor communicatively coupled to a memory, the processor configured to:
• receive a plurality of social media posts that have been published for display by a social media service;
• receive a profile associated with a user of the social media service, the profile comprising social media post filtering preferences, wherein the social media post filtering preferences are created based at least in part upon an analysis of social media posts that were previously disliked by the user;
• identify, based on the profile, a set of acceptable social media posts of the plurality of social media posts and a set of unacceptable social media posts of the plurality of social media posts;
• cause the set of acceptable social media posts to be displayed in a news feed window of the social media service in association with an account of the user of the social media service;
• cause the set of unacceptable social media posts to be displayed in a secondary news window of the social media service in association with the account of the user of the social media service;
• and
• update the social media post filtering preferences by:
• analyze a content of a post displayed in a news feed window and presenting one or more topics to the user for selection;
• and
• receive a selection of the one or more topics from the user along with an indication of a magnitude of a dislike of the one or more topics;
• identify a published post on the social media service that includes a reference to the user;
• receive, from the user, an indication that that user dislikes the published post;
• and
• modify, by the social media service, a viewing permission of the published post based on the indication that that user dislikes the published post, wherein modifying the viewing permission of the published post prevents the post from being displayed to friends of the user and allows the post to be displayed in news feeds of individuals that are not friends of the user.

A computer program product comprising a computer readable storage medium having program instructions embodied therewith the program instructions executable by a computer processor to cause the computer processor to perform a method comprising:

• receiving a plurality of social media posts that have been published for display by a social media service;
• receiving a profile associated with a user of the social media service, the profile comprising social media post filtering preferences, wherein the social media post filtering preferences are created based at least in part upon an analysis of social media posts that were previously disliked by the user;
• identifying, based on the profile, a set of acceptable social media posts of the plurality of social media posts and a set of unacceptable social media posts of the plurality of social media posts;
• causing the set of acceptable social media posts to be displayed in a news feed window of the social media service in association with an account of the user of the social media service
• causing the set of unacceptable social media posts to be displayed in a secondary news window of the social media service in association with the account of the user of the social media service;
• and
• updating the social media post filtering preferences by:
• analyzing a content of a post displayed in a news feed window and presenting one or more topics to the user for selection;
• and
• receiving a selection of the one or more topics from the user along with an indication of a magnitude of a dislike of the one or more topics;
• identifying a published post on the social media service that includes a reference to the user;
• receiving, from the user, an indication that that user dislikes the published post;
• and
• modifying, by the social media service, a viewing permission of the published post based on the indication that that user dislikes the published post, wherein modifying the viewing permission of the published post prevents the post from being displayed to friends of the user and allows the post to be displayed in news feeds of individuals that are not friends of the user.