Methods and systems for hyperlinking user-specific content on a website or mobile applications

A method of hyperlinking user-specific content on a website or mobile application, the method comprising:

• initiating a user interface application;
• generating for display hyperlinked content in the user interface application, wherein the hyperlinked content is associated with a feature registry application;
• pre-fetching an initial feature based on identity of a user;
• initiating, using control circuitry, a native application, defined by a feature template, on a local device, wherein the feature template comprises a plurality of feature cells, and wherein each feature cell comprises a corresponding initial feature of a subset of initial features of the native application;
• in response to initiating the native application, authenticating, using the control circuitry, the identity of the user of the local device;
• in response to authenticating the identity of the user, retrieving, using the control circuitry, a user profile associated with the user;
• generating for display, using the control circuitry, the hyperlinked content in the native application;
• receiving, using the control circuitry, a user selection of the hyperlinked content;
• in response to the user selection, accessing, using the control circuitry, the feature registry application, wherein the feature registry application transmits a feature registry request to a feature registry, wherein the feature registry request includes the identity of the user, information from the user profile, and a description of the hyperlinked content, wherein the feature registry is a centralized catalog for feature providers to register native applications and add and configure features for toggling and throttling in the native applications, and wherein the features are executable computer functions available to be initially defined in the native applications;
• receiving, from the feature registry, a modified subset of the features for the native application based on the feature registry request;
• and
• generating for display using the feature template, on the local device, the modified subset of the features in the native application, wherein each of the modified subset of features replaces a respective initial feature of the subset of initial features in the respective feature cell of the initial feature being replaced.

A non-transitory computer-readable medium for hyperlinking user-specific content on a website or mobile application comprising instructions that, when executed by one or more processors, cause operations comprising:

• initiating a user interface application;
• generating for display hyperlinked content in the user interface application, wherein the hyperlinked content is associated with a feature registry application;
• pre-fetching an initial feature based on identity of the user;
• initiating a native application, defined by a feature template, on a local device, wherein the feature template comprises a plurality of feature cells, and wherein each feature cell comprises a corresponding initial feature of a subset of initial features of the native application;
• authenticating the identity of the user of the local device in response to initiating the native application;
• retrieving a user profile associated with the user in response to authenticating the identity of the user;
• generating for display the hyperlinked content on the local device;
• receiving a user selection of the hyperlinked content;
• accessing the feature registry application in response to the user selection, wherein the feature registry application transmits a feature registry request to a feature registry, wherein the feature registry request includes the identity of the user, information from the user profile, and a description of the hyperlinked content, wherein the feature registry is a centralized catalog for feature providers to register native applications and add and configure features for toggling and throttling in the native applications, and wherein the features are executable computer functions available to be initially defined in the native applications;
• receiving from the feature registry a modified subset of the features for the native application based on the feature registry request;
• and
• generating for display using the feature template, on the local device, the modified subset of the features in the native application, wherein each of the modified subset of features replaces a respective initial feature of the subset of initial features in the respective feature cell of the initial feature being replaced.