Online content management

A computer program product for managing metadata tags usage, the computer program product comprising:

• a computer-readable storage medium having program instructions embodied therewith, wherein the computer readable storage medium is not a transitory signal per se, the program instructions executable by a computer to cause the computer to perform a method, comprising:
• collecting, by a computing device, message data from one or more collaboration and social media communication networks, the message data containing one or more hashtags;
• loading, by the computing device, the message data into a datastore according to a schema, the schema comprising a single entry per metadata tag contained in the message data;
• determining, by the computing device, a utility of the one or more metadata tags contained within the message data, wherein the utility is based on a calculated frequency of the one or more metadata tags;
• determining, by the computing device, an effectiveness of the one or more metadata tags contained within the message data, the effectiveness being based on a calculated information gain associated the one or more metadata tags contained in the message data, the information gain being based on a changed in entropy associated with one or more attributes of the message data associated with the one or more metadata tags, wherein the one or more attributes of the message data includes an intended topic of a message associated with a metadata tag and a perspective associated with the metadata tag;
• combining, by the computing device, the calculated frequency and the calculated information gain of the one or more metadata tags using regression analysis;
• activating, by the computing device, a metadata tag management routine for the one or more metadata tags whose combined calculated frequency and calculated information gain falls below the threshold value.

A system for managing metadata tags usage, the system comprising:

• a computer system comprising, a processor, a computer readable storage medium, and program instructions stored on the computer readable storage medium being executable by the processor to cause the computer system to:
• collect, by a computing device, message data from one or more collaboration and social media communication networks, the message data containing one or more metadata tags;
• load, by the computing device, the message data into a datastore according to a schema, the schema comprising a single entry per metadata tag contained in the message data;
• determine, by the computing device, a utility of the one or more metadata tags contained within the message data, wherein the utility is based on a calculated frequency of the one or more metadata tags;
• determine, by the computing device, an effectiveness of the one or more metadata tags contained within the message data, the effectiveness being based on a calculated information gain associated the one or more metadata tags contained in the message data, the information gain being based on a changed in entropy associated with one or more attributes of the message data associated with the one or more metadata tags, wherein the one or more attributes of the message data includes an intended topic of a message associated with a metadata tag and a perspective associated with the metadata tag;
• combine, by the computing device, the calculated frequency and the calculated information gain of the one or more metadata tags using regression analysis;
• activate, by the computing device, a metadata tag management routine for the one or more metadata tags whose combined calculated frequency and calculated information gain falls below a threshold value.