Playlist analytics

A computer-readable storage medium storing computer-executable instructions that, in response to execution, cause a processing device to perform operations, comprising:

• logging first user interactions associated with a playlist of content items, wherein the playlist is associated with a default playback sequence of the content items;
• generating a plurality of metrics based on the logged first user interactions with the playlist, the plurality of metrics comprising a first metric indicating that a last content item played by a user from the playlist is different from a last content item in the default playback sequence associated with the playlist, wherein the first metric is associated with an exit rate;
• and
• reporting at least the first metric, wherein the playlist is to be modified based on one or more of the plurality of metrics to generate a modified playlist, wherein the logged first user interactions correspond to more deviations from the default playback sequence than second user interactions with the modified playlist.

An apparatus, comprising:

• a memory;
• and
• a processor, coupled to the memory, to:
• log first user interactions associated with a playlist of content items, wherein the playlist is associated with a default playback sequence of the content items;
• generate a plurality of metrics based on the logged first user interactions with the playlist, the plurality of metrics comprising a first metric indicating that a last content item played by a user from the playlist is different from a last content item in the default playback sequence associated with the playlist, wherein the first metric is associated with an exit rate;
• and
• report at least the first metric, wherein the playlist is to be modified based on one or more of the plurality of metrics to generate a modified playlist, wherein the logged first user interactions correspond to more deviations from the default playback sequence than second user interactions with the modified playlist.