Decision platform for directed information delivery
AssigneeTarget Brands, Inc.
InventorsCollin Otis, Mandeep Waraich
Life of this patent
Estimating the term…
Abstract
A decision platform can be a computer-implemented platform for predicting and increasing the likelihood that directed information is relevant to a user or device. The decision platform can have capabilities for predicting rates of interactivity with the directed information updating models, and reacting to directed information inventory changes in real-time without human intervention. The decision platform can use a three-dimensional logistic regression model to predict interactivity based in part on a user interactivity rate, a directed information interactivity rate, and a placement interactivity rate.
Claims20
A computer-implemented method comprising:
- obtaining a request from a content provider for directed information associated with a user to be provided to a user device in association with primary information, wherein the primary information is specifically requested by the user from the content provider and the directed information is requested by the content provider to supplement the primary information;
- obtaining information regarding the user;
- obtaining an inventory of directed information, the inventory of directed information describing directed information from a plurality of different directed information providers;
- and
- generating a recommendation for delivery of a selected piece of directed information from among the inventory,
- wherein generating the recommendation involves performing a three-dimensional logistic regression analysis on the inventory based in part on known information about the user.
A computer-implemented method comprising:
- obtaining a request from a content provider for directed information associated with a user to be provided to a user device in association with primary information, wherein the primary information is specifically requested by the user from the content provider and the directed information is requested by the content provider to supplement the primary information;
- obtaining the directed information from a source of directed information, the source being from among a plurality of different sources of directed information;
- extracting text from the directed information received from the source;
- generating a directed information word vector from the extracted text;
- mapping the directed information to a physical object of prospective interest to a user;
- assessing a strength of the relationship between the directed information and the physical object based, in part, on the directed information word vector.
A non-transitory computer readable medium comprising instructions that, when executed by a processor, cause the processor to perform a method comprising:
- obtaining a request for directed information from a content provider to be presented to a user in association with primary information, wherein the primary information is specifically requested by the user from the content provider and the directed information is requested by the provider to supplement the primary information;
- obtaining information regarding the user;
- obtaining a directed information inventory;
- and
- generating a directed information recommendation,
- wherein generating the directed information recommendation involves performing a three-dimensional logistic regression analysis on the directed information inventory based on the user.
Dependencies are inferred from the claim text.