Video display cap for parking pay station

A parking pay station advertising platform comprising:

• a) a plurality of upgraded parking pay stations, each upgraded parking pay station comprising:
• i) a network communications element configured to receive at least first media and second media via a network;
• wherein the first media and the second media are video;
• ii) a memory to store the first media and the second media;
• iii) a media display cap comprising:
• 1) a housing comprising:
• a top and four sides forming an interior;
• a first transparent window in a first side of the housing;
• and a second transparent window in a second side of the housing;
• 2) a first media display screen positioned in the interior and visible through the first window, the first media display screen configured to display the first media received via the network, wherein the first media display screen has a size of 7 inches or more in a diagonal direction;
• and
• 3) a second media display screen positioned in the interior and visible through the second window, the second media display screen configured to display the second media received via the network;
• and
• iv) an existing parking pay station;
• wherein the media display cap is attached to the existing parking pay station, and wherein the existing parking pay station manages multiple parking spaces;
• and
• b) a server processor configured to provide a centralized advertising application comprising:
• i) a software module identifying a parking user engaged with one of the upgraded parking pay stations;
• ii) a software module determining the first media based on at least the identity of the parking user and transmitting the first media via the network to the one of the upgraded parking pay stations;
• and
• iii) a software module determining the second media based on at least the location of the one the upgraded pay stations and transmitting the second media via the network to the one of the upgraded parking pay stations.