Thermoplastic polymeric materials with heat activatable compositions

A permeable nonwoven web having a first surface and an opposing second surface, and a thickness defined by the first surface and the second surface, the permeable nonwoven web further comprising:

• a plurality of bi-component staple fibers, each of the plurality of bi-component staple fibers being arranged in a core-sheath arrangement, the sheath comprising a first constituent polymer matrix and the core comprising a second constituent polymer matrix, wherein a melting temperature of the second constituent polymer matrix is between 20 degrees C. to 50 degrees C. higher than a melting temperature of the first constituent polymer matrix;
• a hydrophilic and/or tactile modifying melt additive blended with the first constituent polymer matrix;
• a plurality of discrete bloom areas disposed through the thickness of the permeable nonwoven web, the plurality of bloom areas being disposed on an outer surface of the sheath, and wherein the plurality of discrete bloom areas are present only at one or both of the following areas:
• at a plurality of discrete junctions between the bi-component staple fibers;
• or at a plurality of discrete localized areas through the thickness of the nonwoven web.