Actionable widget cards

A system, the system comprising;

• at least one processor;
• a message system running on said at least one processor to create at least one actionable widget card associated with a website building system (WBS), said WBS to host multiple websites, wherein said widget card implements at least e-commerce related operations for a product, said message system comprising:
• at least one database to store parameters for said multiple websites, pre-defined rules concerning card definitions, pre-defined widget card parameters and a product classification taxonomy;
• and
• at least one card product system to receive a trigger from a website from said multiple websites, said trigger associated with an action related to said product and to generate said actionable widget card associated with said product according to said action, said classification taxonomy and at least one of:
• said website parameters, said pre-defined rules and said pre-defined widget card parameters
• wherein said message system enables communication via said actionable widget card between at least one of:
• said WBS and said website, said website and at least one user of said website and-between said user and a second user of said WBS.