Method and system for determining an occurrence of a visit to a venue by a user

A computer-implemented method of determining an occurrence of a visit to a venue by a user associated with an electronic device, the method being executed by a server, the method comprising, at a training phase:

• receiving, by the server, a training SSID;
• receiving, by the server, one or more training venue identifiers, each of the one or more training venue identifiers comprising information associated with a respective training venue;
• generating, by the server, a positive training pair, the positive training pair including the training SSID paired with a first training venue identifier associated with the training SSID;
• generating, by the server, a set of negative training pairs, the set of negative training pairs including at least a second training venue identifier paired with the training SSID, the second training venue identifier not associated with the training SSID;
• wherein
• the positive training pair and the set of negative training pairs form a set of training data;
• training a machine learning algorithm (MLA), the training including:
• determining, by the server, a set of features representative of a property of the set of training data, the set of features including:
• a set of relational features indicative of a relational linkage between the one or more training venue identifiers and the training SSID;
• a set of SSID-specific features indicative of one or more characteristics of the training SSID;
• and
• a set of training venue specific features indicative of one or more characteristics of the one or more training venue identifiers;
• and
• generating an inferred function based on the set of features, the inferred function being configured to determine a confidence parameter of a given pair including a given SSID received from the electronic device of the user paired to a given venue identifier, the confidence parameter representing a probability of an occurrence of a visit by the user to the venue associated with the given venue identifier.