Apparatus and methods for enabling presence-based and use-based services

A computerized method of enabling presence-based services in a content delivery network, the computerized method comprising:

• obtaining first data relating to a first computerized client device and a second computerized client device;
• based at least on the first data, assigning a first identifier to the first computerized client device and a second identifier to the second computerized client device, wherein the first and second identifiers are each associated with a probabilistic criterion, the probabilistic criterion relating to whether the first computerized client device and the second computerized client device have a common user;
• storing, at a computerized storage apparatus, second data relating to respective patterns of movement of the first computerized client device and the second computerized client device over a period of time;
• utilizing at least the second data to determine that the probabilistic criterion has been met;
• based on the determination that the probabilistic criterion has been met or exceeded, replace the first and second identifiers with a third identifier, the third identifier configured to accommodate more than one computerized device;
• and
• causing delivery of targeted digitally rendered content to at least one of the first computerized client device or the second computerized client device;
• wherein at least one of:
• (i) a selection of the targeted digitally rendered content, or (ii) the causing of the delivery of the targeted digitally rendered content, is based at least on the third identifier.

Computer readable apparatus comprising a non-transitory storage medium, the non-transitory storage medium comprising at least one computer program having a plurality of instructions, the plurality of instructions configured to, when executed on a digital processing apparatus of a network apparatus, cause the computerized network apparatus to:

• receive data relating to at least one first computerized client device and at least one second computerized client device;
• cause storage of the received data in a computerized storage device;
• based on at least a portion of the stored data, (ii) perform classification the at least one first computerized client device as belonging to the mobile device pool and (ii) perform classification of the at least one second computerized client device as belonging to the static device pool;
• based at least on the classification of the at least one first computerized client device as belonging to the mobile device pool, algorithmically evaluate the data to identify a pattern of movement associated with the at least one first computerized client device;
• cause delivery of digitally rendered content to the at least one first computerized client device;
• wherein at least one of:
• (i) a selection of the digitally rendered content, or (ii) the causation of the delivery of the targeted digitally rendered content, is based at least on the predicted pattern of movement.