Systems and methods for targeted advertisement insertion into a program content stream

A system, comprising:

• at least one computer processor;
• and
• at least one memory coupled to the at least one computer processor, the at least one memory having computer-executable instructions stored thereon that, when executed by the at least one computer processor, cause the at least one computer processor to:
• initiate playback of a program content stream;
• recognize an identifier of an advertisement during playback of the program content stream, the identifier having been inserted at an insertion point into the program content stream in response to at least one visual object recognized within images of the content stream being matched to the advertisement which correlates with the recognized at least one visual object, wherein the recognized at least one visual object was matched to the advertisement by at least:
• determining the recognized at least one visual object in the images is a particular product advertised in the advertisement;
• and
• recognizing there exists a correlation between the recognized at least one visual object and the advertisement based on the determination;
• access content of the advertisement in response to the recognizing of the identifier of the advertisement during playback of the program content stream;
• and
• insert the content of the advertisement into the program content stream during the playback of the program content stream.

A non-transitory computer-readable storage medium having computer-executable instructions stored thereon that, when executed by at least one processor, cause the at least one processor to:

• access a plurality of stored advertisement data corresponding to a plurality of different advertisements;
• determine which advertisement of the plurality of advertisements advertises a product that correlates with at least one visual object recognized within images of a program content stream based on the accessing of the plurality of stored advertisement data;
• and
• match the at least one visual object recognized within the images to the determined advertisement of the plurality of advertisements wherein the matching includes:
• determining the recognized at least one visual object in the images is a particular product advertised in the determined advertisement;
• and
• recognizing there exists a correlation between the recognized at least one visual object and the determined advertisement based on the determination.