Secondary content insertion apparatus and methods
AssigneeTime Warner Cable Enterprises LLC
InventorsMichael L. LaJoie, Michael T. Hayashi, Steven Riedl
Life of this patent
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AssigneeTime Warner Cable Enterprises LLC
InventorsMichael L. LaJoie, Michael T. Hayashi, Steven Riedl
Estimating the term…
Apparatus and associated methods that allow a user (e.g., cable or satellite network subscriber) to access content, such as a video program, from a location outside the subscriber's network, with dynamic or adaptive insertion of secondary content (e.g., advertisements or promotions) that are more relevant for that context. In one embodiment, a personal content server streams the content to the subscriber over a network connection from the local e.g., (subscription) network to a remote network upon authorization by a content manager process; secondary content is evaluated and selectively inserted or replaced depending on factors such as the user's remote location, the configuration of their platform, the date and time of their access request, and/or the subject matter of the primary content.
Computerized network apparatus, comprising:
A computerized method of delivering digitally rendered content over a first network and a second network, the computerized method comprising:
Computer readable apparatus comprising a non-transitory storage medium, the non-transitory storage medium comprising at least one computer program having a plurality of instructions, the plurality of instructions configured to, when executed on a processing apparatus of a computerized network apparatus, cause the computerized network apparatus to:
Dependencies are inferred from the claim text.