Highway detection system for generating customized notifications

An apparatus comprising:

• at least one processor;
• a network interface configured to communicate, via a network, with a telematics device and a mobile device associated with a user, the mobile device comprising an interactive graphical user interface (GUI) with the user and the mobile device and presented on a display of the mobile device;
• and
• a memory storing computer-readable instructions that, when executed by the at least one processor, cause the apparatus to:
• receive, from the telematics device, traveling data for a trip of the user traveling in a vehicle;
• determine whether the user is traveling within a city or on a highway based on analysis of the traveling data for the trip of the user, wherein the analysis of the traveling data further comprises:
• determining a total amount of time for the trip of the user based on the traveling data;
• dividing, by utilizing a hidden Markov model, the total amount of time into a plurality of predetermined segments of time;
• calculating an average acceleration or average distance traveled for each predetermined segment of time;
• calculating a standard deviation of the average acceleration or average distance traveled for each predetermined segment of time;
• and
• determining whether the standard deviation of the average acceleration or average distance traveled for each predetermined segment of time is above a predetermined threshold value;
• in response to the determination, generate a notification to transmit to the user based on whether the user is traveling within a city or on a highway, wherein the notification comprises one or more of a selectable icon to view the traveling data, a selectable icon to view a map, or a selectable icon to view available options;
• transmit the notification to the mobile device associated with the user;
• and
• present on the interactive GUI the notification on whether the user is traveling within a city or on a highway and the selectable icon to view traveling data, the selectable icon to view the map, and the selectable icon to view available options.

A method comprising:

• receiving, from a telematics device associated with a vehicle having one or more sensors arranged therein, traveling data for a user traveling in the vehicle;
• determining, by one or more computing devices, whether the user is traveling within a city or on a highway based on analysis of the traveling data for a trip of the user;
• in response to the determination, generating, by the one or more computing devices, a notification to transmit to the user based on whether the user is traveling within a city or on a highway;
• transmitting, by the one or more computing devices, the notification to a mobile device associated with the user, the mobile device comprising an interactive graphical user interface (GUI) with the user and the mobile device and presented on a display of the mobile device;
• and
• presenting, by the one or more computing devices, on the interactive GUI the notification on whether the user is traveling within a city or on a highway;
• wherein determining whether the user is traveling within a city or on a highway based on analysis of the traveling data further comprises:
• determining, by the one or more computing devices, a total amount of time for the trip of the user based on the traveling data;
• dividing, by the one or more computing devices and by utilizing a hidden Markov model, the total amount of time into a plurality of predetermined segments of time;
• calculating, by the one or more computing devices, an average acceleration or average distance traveled for each predetermined segment of time;
• calculating, by the one or more computing devices, a standard deviation of the average acceleration or average distance traveled for each predetermined segment of time;
• and
• determining, by the one or more computing devices, whether the standard deviation of the average acceleration or average distance traveled for each predetermined segment of time is above a predetermined threshold value.