Apparatus and method for providing connections to contacts based on associations with content

A method, comprising:

• identifying, based at least on metadata associated with a content, a first keyword relating to the content, wherein the content is presented to a user via a user interface displaying a web browser application, and wherein the user interface includes a first selectable element associated with the first keyword;
• accessing a contact application to determine, based at least on a contact list of the user, a contact associated with the first keyword, wherein the contact is determined based at least on a correspondence between a first location associated with the contact and a second location associated with the content, and wherein the first location associated with the contact is determined based at least on a location of one or more servers used by the contact for communication;
• in response to receiving, via the user interface, a selection of the first selectable element associated with the first keyword, updating the user interface to display a second selectable element associated with the contact associated with the first keyword;
• in response to receiving, via the updated user interface, a selection of the second selectable element associated with the contact, generating a communication by at least inserting, in the communication, at least one of the first keyword associated with the contact or a second keyword related to the first keyword, and causing the communication including at least one of the first keyword or the second keyword to be exchanged between the user and the contact.

A computer program product comprising at least one computer-readable storage medium having computer-executable program code portions stored therein, the computer-executable program code portions comprising program code instructions for:

• identifying, based at least on metadata associated with a content, a first keyword relating to the content, wherein the content is presented to a user via a user interface displaying a web browser application, and wherein the user interface includes a first selectable element associated with the first keyword;
• accessing a contact application to determine, based at least on a contact list of the user, a contact associated with the first keyword, wherein the contact is determined based at least on a correspondence between a first location associated with the contact and a second location associated with the content, and wherein the first location associated with the contact is determined based at least on a location of one or more servers used by the contact for communication;
• in response to receiving, via the user interface, a selection of the first selectable element associated with the first keyword, updating the user interface to display a second selectable element associated with the contact associated with the first keyword;
• in response to receiving, via the updated user interface, a selection of the second selectable element associated with the contact, generating a communication by at least inserting, in the communication, at least one of the first keyword associated with the contact or a second keyword related to the first keyword, and causing the communication including at least one of the first keyword or the second keyword to be exchanged between the user and the contact.