Method and system to provide secondary content to a second device

A non-transitory machine-readable medium comprising instructions that, when executed by one or more processors of a media device, cause the media device to perform operations comprising:

• causing provision of primary content to a first device associated with a user identifier, the primary content including metadata that includes one or more item identifiers of one or more corresponding items available for selection, the metadata included in the primary content causing the first device to present a selection interface from which an item is selectable from among the one or more items that correspond to the item identifiers that were included in the metadata included in the primary content, the metadata included in the primary content further causing the first device to determine the item identifier that was included in the metadata included in the primary content and that corresponds to the item selected via the selection interface, the metadata included in the primary content further causing the first device to select a destination identifier for the selected item;
• receiving a notification sent by the first device, the notification including the determined item identifier and the selected destination identifier;
• and
• providing, in response to the received notification, secondary content to a second device based on the selected destination identifier and based on the determined item identifier that was included in the metadata included in the primary content and that corresponds to the selected item, the provided secondary content corresponding to the item selected from among the available one or more items that correspond to the one or more item identifiers included in the metadata included in the primary content.

A system comprising:

• one or more processors;
• and
• a memory storing instructions that, when executed by at least one processor among the one or more processors, cause the system to perform operations comprising:
• causing provision of primary content to a first device associated with a user identifier, the primary content including metadata that includes one or more item identifiers of one or more corresponding items available for selection, the metadata included in the primary content causing the first device to present a selection interface from which an item is selectable from among the one or more items that correspond to the item identifiers that were included in the metadata included in the primary content, the metadata included in the primary content further causing the first device to determine the item identifier that was included in the metadata included in the primary content and that corresponds to the item selected via the selection interface, the metadata included in the primary content further causing the first device to select a destination identifier for the selected item;
• receiving a notification sent by the first device, the notification including the determined item identifier and the selected destination identifier;
• and
• providing, in response to the received notification, secondary content to a second device based on the selected destination identifier and based on the determined item identifier that was included in the metadata included in the primary content and that corresponds to the selected item, the provided secondary content corresponding to the item selected from among the available one or more items that correspond to the one or more item identifiers included in the metadata included in the primary content.