US 11,080,767 B2 · Systems and methods for creating an interstitial ad experience within a scrolling content frame

Abstract

Systems and methods for controlling the display of content of information resources are described herein. The system can receive a request for an information resource from a client device. The system can transmit the information resource that can include a first content portion, a second content portion, and a content display management script. The content display management script can include instructions that can cause the client device to: (a) set a scroll range of the information resource from a first location to a second location in the information resource; (b) display, within a portion of the information resource between the first location and the second location, the first content portion and an ad that can include actionable item; and (c) set, responsive to detecting an interaction on the actionable item, the scroll range from the first location to a third location of the information resource.

Claims20

Dependent claims

A method of controlling display of content of information resources, comprising:

identifying, by an application executing on client device having one or more processors, an information resource including a first content portion and a second content portion;
setting, by the application, a displayable range of the information resource via a viewport of the application to include the first content portion and a content item on the information resource, while excluding the second content portion of the information resource;
monitoring, by the application, for an interaction with the content item within the displayable range of the information resource;
and
modifying, by the application, responsive to detecting the interaction with the content item, the displayable range of the information resource via the viewport of the application to include the first content portion, the content item, and the second content portion.

2 more elements

A method of controlling display of content of information resources, comprising:

receiving, by a data processing system having one or more processors, a request for content from an application executing on a client device;
and
transmitting, by the data processing system, a content display management script to the client device causing the application on the client device to:
identify an information resource including a first content portion and a second content portion;
set a displayable range of the information resource via a viewport of the application to include the first content portion and a content item on the information resource, while excluding the second content portion of the information resource;
monitor for an interaction with the content item within the displayable range of the information resource;
and
modify, responsive to detecting the interaction with the content item, the displayable range of the information resource via the viewport of the application to include the first content portion, the content item, and the second content portion.

5 more elements

Dependencies are inferred from the claim text.

Systems and methods for creating an interstitial ad experience within a scrolling content frame

Life of this patent

Systems and methods for creating an interstitial ad experience within a scrolling content frame

Life of this patent

Abstract

Claims20