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AssigneeGoogle Inc.
InventorsAli Nasiri Amini, Ardian Poernomo, Alireza Darvish, Alok Aggarwal, Eu-Jin Goh, Oren E. Zamir, Qing Xu
Estimating the term…
Methods, systems, and apparatus for content item auction bidding. In one aspect, a method includes receiving a request for a content item, the request including request feature values and a device identifier, the device identifier being included in a remarketing list; obtaining a predicted performance measure for a remarketing content item associated with the remarketing list based on a first timestamp and a second timestamp, the first timestamp being included in the remarketing list and associated with the device identifier included in the request, and the second timestamp being for the request; determining a bid adjustment value based on the first timestamp and the second timestamp; obtaining a remarketing bid for the remarketing content item, the remarketing bid specifying an amount a content item provider is willing to pay for distribution of the remarketing content item; and adjusting the remarketing bid based on the bid adjustment value.
A method performed by a content management system including one or more servers, the method comprising:
A content management system comprising:
A non-transitory computer readable medium comprising instructions that, when executed by a content management system including one or more servers, cause the content management system to perform operations comprising:
Dependencies are inferred from the claim text.