Systems, methods and programmed products for tracking delivery and performance of static advertisements in public or semi-public locations within a digital advertising platform

A method comprising:

• A. storing, on non-volatile computer readable memory of a computer system, first data associated with the following information related to one or more static displays:
• i. corresponding identifiers of the one or more static displays;
• and
• ii. at least one attribute of each of the one or more static displays;
• B. receiving, at the computer system from a first seller of static advertising inventory, a first order for display of a static advertisement for a first period of time at a first static display of the one or more static displays, the first order comprising:
• i. the identifier of the first static display of the one or more static displays on which the static advertisement is to be displayed;
• ii. an identification of the first period of time during which the static advertisement will be displayed on the first static display;
• iii. a buyer price that a buyer will pay for the first order;
• iv. an indication of whether or not a call-to-action is embedded within the static advertisement;
• and
• v. upon a condition a call-to-action is embedded within the static advertisement, attributes associated with the call-to-action;
• C. associating, by the computer system, the first order with a unique deal identifier (“Deal ID”) instantiated in a digital ad buying system by the buyer and corresponding to an agreement between the buyer and the first seller for purchase of the first order;
• D. receiving, by the computer system from the digital ad buying system, at least one creative identifier for the static advertisement to be displayed;
• E. estimating, by the computer system, a number, X, of advertising impressions related to the static advertisement displayed on the first static display during the first period of time;
• F. generating, by the computer system, X unique placeholder advertising identifiers corresponding to the X estimated advertising impressions;
• G. collecting, by the computer system, observation data associated with one or more observed personal electronic devices, the observation data comprising for each of the one or more observed personal electronic devices:
• i. a device-specific advertising identifier;
• ii. location data associated with the observed personal electronic device;
• and
• iii. an observation timestamp indicating a time an observation occurred;
• H. determining, by the computer system, based on the observation data, a number, Y, of observed personal electronic devices located in a viewing geometry relative to the first static display from which users of the observed personal electronic devices had the opportunity to view the static advertisement during the first time period;
• I. creating, by the computer system, a corresponding impression record for each impression of the X estimated advertising impressions, the impression record for each impression comprising a unique impression identifier;
• J. for each impression record, appending, by the computer system, information comprising:
• i. the unique impression identifier;
• ii. an impression timestamp indicating the time the impression occurred;
• iii. an advertising identifier including one of the following:
• i. the device-specific advertising identifier associated with a corresponding one of the one or more observed personal electronic devices;
• or
• ii. one of the X unique placeholder advertising identifiers;
• iv. the Deal ID;
• v. an impression price of each impression;
• and
• vi. the at least one creative identifier associated with the static advertising creative;
• K. sending, by the computer system to the digital ad buying system or an integrated measurement platform, the following:
• i. the X impression records corresponding to the X estimated advertising impressions;
• and
• ii. the appended information to the X impression records, corresponding to the X estimated advertising impressions.