System and method for delivering targeted advertisements and/or providing natural language processing based on advertisements
AssigneeVB Assets, LLC
InventorsTom Freeman, Mike Kennewick
Life of this patent
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Abstract
The system and method described herein may use various natural language models to deliver targeted advertisements and/or provide natural language processing based on advertisements. In one implementation, an advertisement associated with a product or service may be provided for presentation to a user. A natural language utterance of the user may be received. The natural language utterance may be interpreted based on the advertisement and, responsive to the existence of a pronoun in the natural language utterance, a determination of whether the pronoun refers to one or more of the product or service or a provider of the product or service may be effectuated.
Claims44
A method for processing natural language utterances that include requests and selecting and presenting purchase opportunities based thereon, the method being implemented by one or more physical processors programmed with computer program instructions, which when executed cause the one or more physical processors to perform the method, the method comprising:
- providing, by the one or more processors, a natural language utterance as an input to a speech recognition engine;
- receiving, by the one or more processors, words or phrases, recognized from the natural language utterance, as an output of the speech recognition engine;
- determining, by the one or more processors, a context for the natural language utterance based on the recognized words or phrases;
- selecting, by the one or more processors, a purchase opportunity based on the determined context;
- delivering, by the one or more processors, the selected purchase opportunity via an electronic device in communication with the one or more processors;
- tracking, by the one or more processors, an interaction pattern associated with the purchase opportunity delivered to the electronic device, wherein the tracked interaction pattern associated with the purchase opportunity includes information associated with a subsequent request in which the electronic device interacts with the purchase opportunity, wherein the subsequent request in which the electronic device interacts with the purchase opportunity includes the electronic device completing a transaction related to the purchase opportunity;
- building or updating, by the one or more processors, a user-specific profile based on the tracked interaction pattern;
- and
- interpreting, by the one or more processors, a subsequent natural language utterance using the user-specific profile to select a subsequent purchase opportunity based on the subsequent natural language utterance.
A system for processing natural language utterances that include requests and selecting and presenting purchase opportunities based thereon, the system comprising:
- one or more physical processors programmed with computer program instructions, which when executed cause the one or more physical processors to:
- provide a natural language utterance as an input to a speech recognition engine;
- receive words or phrases, recognized from the natural language utterance, as an output of the speech recognition engine;
- determine a context for the natural language utterance based on the recognized words or phrases;
- select a purchase opportunity based on the determined context;
- deliver the selected purchase opportunity via an electronic device in communication with the one or more processors;
- track an interaction pattern associated with the purchase opportunity delivered to the electronic device, wherein the tracked interaction pattern associated with the purchase opportunity includes information associated with a subsequent request in which the electronic device interacts with the purchase opportunity, wherein the subsequent request in which the electronic device interacts with the purchase opportunity includes the electronic device completing a transaction related to the purchase opportunity;
- build or update a user-specific profile based on the tracked interaction pattern;
- and
- interpret a subsequent natural language utterance using the user-specific profile to select a subsequent purchase opportunity based on the subsequent natural language utterance.
Dependencies are inferred from the claim text.