US 11,080,755 B1Granted

Native advertisements

AssigneeTwitter, Inc.

InventorsBoris Logvinskiy, Andrew He, Yuan Ren, Kelcey Chan, Nathan Shayefar, Steffan Chartrand, Michael Anderson, Adam Morgenlender

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Abstract

A method for operating a server system. The method includes: receiving, by the server system, a request for a plurality of assets in a first format to fill an ad unit, in an application executing on a mobile device, with a native advertisement; receiving, by the server system and from an ad source over a network, ad content in a second format; converting, by a converter of the server system, the ad content in the second format to the plurality of assets in the first format; and sending, by the server system, the plurality of assets to the application, where the application fills the ad unit with the native advertisement including at least one of the plurality of assets.

Claims26

Dependent claims

A method for operating a server system to fill a first ad unit of a first application executing on a mobile device with a native advertisement, the first application and the native advertisement being displayed on a visual interface of the mobile device, the native advertisement including a plurality of assets and having a first format, the first format defining one or more visual characteristics specific to the first application and including an application-specific arrangement of at least some of the plurality of assets in the first ad unit customized to blend with the first application, the method comprising:

receiving, by the server system, a request for the plurality of assets to fill the first ad unit with the native advertisement in the first format;
receiving, by the server system and from an ad source over a network, ad content in a second format different than the first format of the native advertisement;
converting, by a converter of the server system, the ad content in the second format to the plurality of assets in the first format to enable generation of the native advertisement from the plurality of assets by mapping at least a first portion of data in the ad content to at least one corresponding asset of the plurality of assets;
and
sending, by the server system, the plurality of assets to the first application, wherein the first application fills the first ad unit with the native advertisement comprising the at least one corresponding asset of the plurality of assets.

2 more elements

A system, comprising a server system to fill a first ad unit of a first application executing on a mobile device with a native advertisement, the first application and the native advertisement being displayed on a visual interface of the mobile device, the native advertisement including a plurality of assets and having a first format, the first format defining one or more visual characteristics specific to the first application and including an application-specific arrangement of at least some of the plurality of assets in the first ad unit customized to blend with the first application, the server system comprising:

a computer processor;
and
a memory storing instructions that are executable by the computer processor to:
receives a request for the plurality of assets to fill the first ad unit with the native advertisement in the first format;
receives, from an ad source and over a network, ad content in a second format different than the first format of the native advertisement;
converts the ad content in the second format to the plurality of assets in the first format to enable generation of the native advertisement from the plurality of assets by mapping at least a first portion of data in the ad content to at least one corresponding asset of the plurality of assets;
and
sends the plurality of assets to the first application, wherein the first application fills the first ad unit with the native advertisement comprising the at least one corresponding asset of the plurality of assets.

5 more elements

A non-transitory computer-readable medium (CRM) storing instructions for operating a server system to fill a first ad unit of a first application executing on a mobile device with a native advertisement, the first application and the native advertisement being displayed on a visual interface of the mobile device, the native advertisement including a plurality of assets and having a first format, the first format defining one or more visual characteristics specific to the first application and including an application-specific arrangement of at least some of the plurality of assets in the first ad unit customized to blend with the first application, such that the server system:

receives a request for the plurality of assets to fill the first ad unit with the native advertisement in the first format;
receives, from an ad source and over a network, ad content in a second format different than the first format of the native advertisement;
converts the ad content in the second format to the plurality of assets in the first format to enable generation of the native advertisement from the plurality of assets by mapping at least a first portion of data in the ad content to at least one corresponding asset of the plurality of assets;
and
sends the plurality of assets to the first application, wherein the first application fills the first ad unit with the native advertisement comprising the at least one corresponding asset of the plurality of assets.

2 more elements

Dependencies are inferred from the claim text.