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US 11,080,751 B1Granted
Parcel advertising
OwnerNicholas Lee Paroliniinventor
Life of this patent
Estimating the term…
Abstract
Computer-implemented parcel advertising methods, systems, and computer-readable media are described.
Claims20
A computer-implemented method for automated individualized matching of advertisements with parcels, the method comprising:
- receiving, at one or more processors of a parcel advertising system, advertising information from an advertiser system, including one or more advertisements and target information including one or more of target customer demographics, target products, and target competitor products;
- receiving, at the one or more processors, parcel shipment information from one of an ecommerce system or parcel shipment system, where the parcel shipment information is associated with a parcel and includes parcel destination information and parcel content information;
- receiving, at the one or more processors of a parcel advertising system, an advertising signal from an online advertising system;
- matching, using the one or more processors, the one or more advertisements with the parcel based on an automated comparison of the advertising information, the target information, the advertising signal, and the parcel shipment information, wherein the one or more matched advertisements are automatically targeted for a recipient of the parcel based on at least the parcel content information;
- automatically printing the one or more matched advertisements via a printer coupled to the parcel shipment system, wherein the one or more matched advertisements are printed as one of a label to be applied to the parcel or an insert to be inserted into the parcel;
- and
- transmitting the one or more matched advertisements and the parcel shipment information from the matching to one or more external systems to facilitate generating of advertising pieces from the one or more external systems based on the matching.
4 more elements
A system for automated individualized matching of advertisements with parcels, the system comprising:
- one or more processors coupled to a computer-readable medium having stored thereon software instructions that, when executed by the one or more processors, cause the one or more processors to perform operations including:
- receiving, at the one or more processors of a parcel advertising system, advertising information from an advertiser system, including one or more advertisements and target information including one or more of target customer demographics, target products, and target competitor products;
- receiving, at the one or more processors of a parcel advertising system, an advertising signal from an online advertising system;
- receiving, at the one or more processors, parcel shipment information from one of an ecommerce system or parcel shipment system, where the parcel shipment information is associated with a parcel and includes parcel destination information and parcel content information;
- matching, using the one or more processors, the one or more advertisements with the parcel based on an automated comparison of the advertising information, the target information, the advertising signal, and the parcel shipment information, wherein the one or more matched advertisements are automatically targeted for a recipient of the parcel based on at least the parcel content information;
- automatically printing the one or more matched advertisements via a printer coupled to the parcel shipment system, wherein the one or more matched advertisements are printed as one of a label to be applied to the parcel or an insert to be inserted into the parcel;
- and
- transmitting the one or more matched advertisements and the parcel shipment information to one or more external systems to facilitate automatically generating advertising pieces from the one or more external systems based on the matching.
5 more elements
A non-transitory computer-readable medium having stored thereon software instructions that, when executed by one or more processors, cause the one or more processors to perform operations including:
- receiving, at the one or more processors of a parcel advertising system, advertising information from an advertiser system, including one or more advertisements and target information including one or more of target customer demographics, target products, and target competitor products;
- receiving, at the one or more processors of a parcel advertising system, an advertising signal from an online advertising system;
- receiving, at the one or more processors, parcel shipment information from one of an ecommerce system or parcel shipment system, where the parcel shipment information is associated with a parcel and includes parcel destination information and parcel content information;
- matching, using the one or more processors, the one or more advertisements with the parcel based on an automated comparison of the advertising information, the target information, the advertising signal, and the parcel shipment information, wherein the one or more matched advertisements are automatically targeted for a recipient of the parcel based on at least the parcel content information;
- and
- automatically printing the one or more matched advertisements via a printer coupled to the parcel shipment system, wherein the one or more matched advertisements are printed as one of a label to be applied to the parcel or an insert to be inserted into the parcel;
- and
- transmitting the one or more matched advertisements and the parcel shipment information from the matching to one or more external systems to facilitate automatically generating advertising pieces from the one or more external systems based on the matching.
5 more elements
Dependencies are inferred from the claim text.