Synchronising advertisements

A system comprising:

• one or more computers and one or more storage devices on which are stored instructions that are operable, when executed by the one or more computers, to cause the one or more computers to perform operations comprising:
• receiving, at communications receiver, an on-going audio/visual (“A/V”) broadcast comprising multiple digital components;
• identifying, by a broadcast listings extractor within a communications interface communicatively coupled to the communications receiver and from the on-going A/V broadcast, multiple segments of speech-related text corresponding to speech in the A/V broadcast occurring at different points in time during the A/V broadcast;
• determining, by a data content extractor communicatively coupled to the communications interface and from the multiple digital components, a respective start time and a respective end time for each digital component during the A/V broadcast;
• finding by a natural language analyzer within the data content extractor communicatively coupled to the communications interface, a plurality of tags within the multiple segments of speech-related text, wherein each tag is one or more respective words in a segment;
• determining, by an adaptive search engine within the communications interface and from each stream of communications on a group communications network comprising multiple streams of communications, respective communication-related text, wherein each stream communication is associated with a respective time at which the stream communication was published to a respective stream of the multiple streams of communications;
• filtering, by a filter within the communications interface, the multiple streams of communications to generate one or more filtered streams, wherein each filtered stream comprises respective filtered stream communications each having respective communication-related text that comprises one or more tags of the plurality of tags, and wherein the one or more filtered streams comprise a first filtered stream having a first stream communication comprising a first tag,
• wherein the first tag was extracted from a segment of the multiple segments corresponding to a first digital component in the multiple digital components, and
• wherein the first stream communication was published to the first filtered stream at a time within a predetermined threshold of a start time and an end time for the first digital component;
• and
• publishing, by a communications publisher within the communications interface, a message to the first filtered stream with at least a portion of data defining the first digital component.

One or more non-transitory computer-readable storage media encoded with instructions that, when executed by one or more computers, cause the one or more computers to perform operations comprising:

• receiving, at a communications receiver, an on-going audio/visual (“A/V”) broadcast comprising multiple digital components;
• identifying, by a broadcast listings extractor within a communications interface communicatively coupled to the communications receiver and from the on-going A/V broadcast, multiple segments of speech-related text corresponding to speech in the A/V broadcast occurring at different points in time during the A/V broadcast;
• determining, by a data content extractor communicatively coupled to the communications interface and from the multiple digital components, a respective start time and a respective end time for each digital component during the A/V broadcast;
• finding, by a natural language analyzer within the data content extractor communicatively coupled to the communications interface, a plurality of tags within the multiple segments of speech-related text, wherein each tag is one or more respective words in a segment;
• determining, by an adaptive search engine within the communication interface and from each stream of communications on a group communications network comprising multiple streams of communications, respective communication-related text, wherein each stream communication is associated with a respective time at which the stream communication was published to a respective stream of the multiple streams of communications;
• filtering, by a filter within the communications interface, the multiple streams of communications to generate one or more filtered streams, wherein each filtered stream comprises respective filtered stream communications each having respective communication-related text that comprises one or more tags of the plurality of tags, and wherein the one or more filtered streams comprise a first filtered stream having a first stream communication comprising a first tag,
• wherein the first tag was extracted from a segment of the multiple segments corresponding to a first digital component in the multiple digital components, and
• wherein the first stream communication was published to the first filtered stream at a time within a predetermined threshold of a start time and an end time for the first digital component;
• and
• publishing, by a communications publisher within the communications interface, a message to the first filtered stream with at least a portion of data defining the first digital component.