US 11,080,746 B2Granted

Method for matching influencers to brands and pairing influencer videos to products for intra-video transactions

AssigneeZipline Live Inc.

InventorsFaaiz Khan, Jesse Dunlap, Kirk A. Bowman

Life of this patent

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Abstract

A method for generating advertising content includes: during a content creation period, receiving a video advertisement from an entity; packaging the video advertisement with a pointer to the entity and a checkout portal for content linked to the video advertisement to generate an augmented video advertisement; during a live period succeeding the content creation period, for a first instance of the augmented video advertisement accessed at a first computing device associated with a first user, associating a first purchase completed within the checkout portal of the first instance of the augmented video advertisement with the entity based on the pointer; and, for a second instance of the augmented video advertisement accessed at a second computing device associated with a second user, associating a second purchase completed within the checkout portal of the second instance of the augmented video advertisement with the entity based on the pointer.

Claims20

Dependent claims

A method for generating advertising content comprising:

during a content creation period:
receiving a video advertisement comprising content associated with a first brand and generated by a first content creator;
augmenting the video advertisement with a set of features to generate an augmented video advertisement, the set of features comprising:
a set of icons overlaid the video advertisement and configured to receive user inputs;
a first pointer to the first content creator configured to link instances of the augmented video advertisement to the first content creator;
and
a checkout portal for purchasing content associated with the video advertisement;
and
preparing the augmented video advertisement for publication to an online platform;
and
during a live period succeeding the content creation period:
for a first instance of the augmented video advertisement accessed at a first online platform executing on a first computing device accessed by a first user:
in response to receiving selection of a first icon, in the set of icons, by the first user, rendering the checkout portal at the first instance of the augmented video advertisement;
and
in response to receiving confirmation of a first purchase completed by the first user within the checkout portal at the first instance of the augmented video advertisement within the first online platform, crediting the first content creator for the first purchase based on the first pointer linked to the augmented video advertisement;
and
for a second instance of the augmented video advertisement accessed at a second online platform executing on a second computing device accessed by a second user, crediting the first content creator for a second purchase completed within the checkout portal at the second instance of the augmented video advertisement within the second online platform based on the first pointer.

14 more elements

A method comprising:

during a content creation period:
receiving a video advertisement comprising content associated with a first brand and generated by a first content creator;
augmenting the video advertisement with a set of features to generate an augmented video advertisement, the set of features comprising:
a first pointer to the first content creator configured to link instances of the augmented video advertisement to the first content creator;
and
a checkout portal for purchasing content associated with the video advertisement and transiently rendered within the augmented video advertisement responsive to user inputs;
and
preparing the augmented video advertisement for publication to an online platform;
and
during a live period succeeding the content creation period:
for a first instance of the augmented video advertisement accessed at a first online platform executing on a first computing device accessed by a first user:
in response to receiving a first user input over the first instance of the augmented video advertisement, rendering the checkout portal within the first instance of the augmented video advertisement;
and
in response to receiving confirmation of a first purchase completed by the first user within the checkout portal within the first instance of the augmented video advertisement at the first online platform, crediting the first content creator for the first purchase based on the first pointer;
and
for a second instance of the augmented video advertisement accessed at a second online platform executing on a second computing device accessed by a second user, crediting the first content creator for a second purchase completed within the checkout portal within the second instance of the augmented video advertisement at the second online platform based on the first pointer.

13 more elements

A method comprising:

during a content creation period:
in response to receiving a first video advertisement comprising content associated with a first brand and generated by a first content creator:
augmenting the first video advertisement with a first checkout portal for purchasing content associated with the first video advertisement to generate a first augmented video advertisement, the first checkout portal transiently rendered responsive to user inputs;
packaging the first augmented video advertisement with a first pointer to the first content creator configured to link instances of the first augmented video advertisement published online to the first content creator;
and
preparing the first augmented video advertisement for publication online;
and
in response to receiving a second video advertisement comprising content associated with the first brand and generated by a second content creator;
augmenting the second video advertisement with a second checkout portal for purchasing content associated with the second video advertisement to generate a second augmented video advertisement, the second checkout portal transiently rendered responsive to user inputs;
packaging the second video advertisement with a second pointer to the second content creator configured to link instances of the second augmented video advertisement published online to the second content creator;
and
preparing the second augmented video advertisement for publication online;
and
during a live period succeeding the content creation period:
for a first instance of the first augmented video advertisement accessed at a first online platform executing on a first computing device accessed by a first user:
in response to receiving a first user input over the first instance of the first augmented video advertisement, rendering the first checkout portal within the first instance of the first augmented video advertisement;
in response to receiving confirmation of a first purchase completed within the first checkout portal within the first instance of the first augmented video advertisement at the first online platform, crediting the first content creator for the first purchase based on the first pointer;
and
for a second instance of the second augmented video advertisement accessed at a second online platform executing on a second computing device accessed by a second user, in response to receiving confirmation of a second purchase completed within the second checkout portal within the second instance of the second augmented video advertisement at the second online platform, crediting the second content creator for the second purchase based on the second pointer.

16 more elements

Dependencies are inferred from the claim text.

Facts

Application: 16/882,661Filed 25 May 2020 · us provisional application
Priority: 3 Sep 2019
Published: US 2021/0065236 A14 Mar 2021
Granted: 3 Aug 2021
Term ends: Not estimatedThe source records don’t support an estimate.

Classification5 codes

G06Q 30/0253
Targeted advertisements: during e-commerce, i.e. online transactions
G06Q 30/0252
Targeted advertisements: based on events or environment, e.g. weather or festivals
G06Q 30/0269
Targeted advertisements: based on user profile or attribute
G06Q 30/0277
Advertisements: online advertisement