Methods and systems for multichannel micro-interactions

A multichannel end-user content system, comprising:

• a multichannel content server system comprising:
• an application programming interface (API) for interfacing with a plurality of end-user communication channels;
• an end-user interaction database that maintains entries for a plurality of end-users, wherein:
• for at least one end-user, an end-user-specific identifier is linked with a client identifier and a plurality of multichannel end-user interactions;
• and
• a first end-user interaction of the plurality of multichannel end-user interactions received by the multichannel content server system by the API based on a first engagement provided to the end-user via a first end-user communication channel of the plurality of end-user communication channels for a client;
• a processing system configured to:
• create an end-user-specific preference profile based on the first end-user interaction stored to the end-user interaction database;
• receive, via the API, a web-based request originating from an end-user computing device of an end-user of the plurality of end-users, wherein:
• the web-based request is indicative of the end-user engaging with the client via a second end-user communication channel of the plurality of end-user communication channels;
• the web-based request is generated based on the end-user activating an engagement element presented on a client-served web page;
• and
• the web-based request comprises the end-user-specific identifier and the client identifier;
• load and evaluate a client-specific engagement profile, from a plurality of client-specific engagement profiles, based on the created end-user-specific preference profile, the client-specific engagement profile providing a likelihood of end-user responsiveness to the activated engagement element on one or more of the plurality of the end-user communication channels;
• determine, based on the client-specific engagement profile evaluated based on the end-user-specific preference profile, web-based content to transmit to an end-user system to be output in association with the client-served web page;
• and
• cause the web-based content to be transmitted to the end-user system for presentation on the client-served web page, wherein the activated engagement element comprises a prompt that is secondary to primary content being presented to the end-user on the client-served web page.