Integrating rich media into a web-based display interface

A machine-readable tangible and non-transitory medium having information recorded thereon for facilitating content presentation, wherein the information, when read by the machine, causes the machine to perform the following:

• storing a plurality of data records in a web-based platform, each of the plurality of data records including a plurality of content items and event data associated with each of the plurality of content items, wherein the content items are rich media;
• and
• for each of the plurality of data records
• determining for each of the plurality of content items, based on the event data, whether the content item is active,
• determining for each of the plurality of content items, based on information on a web-based interface, whether the content item is able to be displayed,
• in response to the content item being active and the content item being able to be displayed, causing display of the content item in the web-based interface, wherein the content item is displayed in accordance with a template determined based on a type of the web-based interface, and
• in response to the content item being active and the content item being unable to be displayed, causing display of the event data.

A content presentation system comprising:

• a storage for storing a plurality of data records in a web-based platform, each of the plurality of data records including a plurality of content items and event data associated with each of the plurality of content items, wherein the content items are rich media;
• and
• one or more processors configured to:
• for each of the plurality of data records
• determine for each of the plurality of content items, based on the event data, whether the content item is active,
• determine for each of the plurality of content items, based on information on a web-based interface, whether the content item is able to be displayed,
• in response to the content item being active and the content item being able to be displayed, cause display of the content item in the web-based interface, wherein the content item is displayed in accordance with a template determined based on a type of the web-based interface, and
• in response to the content item being active and the content item being unable to be displayed, cause display of the event data.