Dynamic edge content personalization

At least one non-transitory machine-readable medium including instructions for personalized web content delivery that, when executed by at least one processor, cause the at least one processor to perform operations to:

• receive a request for a webpage from a content delivery network for a user;
• generate callback instructions for a user fragment and a webpage fragment to be rendered in the requested webpage, wherein the callback instructions from the user fragment include conditional logic;
• configure the webpage using a webpage template;
• receive a set of personalized content fragment identifiers for a set of personalized content fragments cached in an edge cache of the content delivery network that correspond to the webpage template;
• automatically select a personalized content fragment for the user from the set of personalized content fragments using the conditional logic included in the callback instructions from the user fragment, user information of the user, callback instructions from the webpage template, and the set of personalized content identifiers, wherein the conditional logic processes the user information to produce selection criteria, and wherein the selection criteria is used to determine the personalized content fragment to select based on the set of personalized content identifiers as indicated by the callback instructions from the webpage template;
• and
• transmit the selected personalized content fragment to the content delivery network, wherein the content delivery network renders and delivers the webpage to the user by retrieving the selected personalized content fragment from the edge cache using callback instructions for the webpage fragment to render and deliver the webpage to the user.

A method for personalized web content delivery, the method comprising:

• receiving a request for a webpage from a content delivery network for a user;
• generating callback instructions for a user fragment and a webpage fragment to be rendered in the requested webpage, wherein the callback instructions from the user fragment include conditional logic;
• configuring the webpage using a webpage template;
• receiving a set of personalized content fragment identifiers for a set of personalized content fragments cached in an edge cache of the content delivery network corresponding to the webpage template;
• automatically selecting a personalized content fragment for the user from the set of personalized content fragments using the conditional logic included in the callback instructions from the user fragment, user information of the user, callback instructions from the webpage template, and the set of personalized content identifiers, wherein the conditional logic processes the user information to produce selection criteria, and wherein the selection criteria is used to determine the personalized content fragment to select based on the set of personalized content identifiers as indicated by the callback instructions from the webpage template;
• and
• transmitting the selected personalized content fragment to the content delivery network, wherein the content delivery network renders and delivers the webpage to the user by retrieving the selected personalized content fragment from the edge cache using callback instructions for the webpage fragment to render and deliver the webpage to the user.