Deterministic household assignment model

A computer-implemented process, comprising:

• monitoring, via panelist software executing on a panelist device, viewing events displayed on the panelist device for a panelist household and generating panelist viewing data based on the viewing events;
• accessing population data including classes of a plurality of demographic attributes for households in a market;
• generating an array of representative household units (RHUs), wherein the RHUs are each assigned a class for each of the demographic attributes of the population data;
• generating a quota for each RHU based on the number of households in the classes of demographic attributes of the RHU relative to the number of households in the market, wherein the RHUs are each assigned the respective quota;
• accessing a panelist class for each of the demographic attributes of a plurality of panelist households;
• assigning the plurality of panelist households to the RHUs based on at least one of the panelist classes matching the classes for the respective demographic attributes of the RHU, wherein the number of matching panelist households assigned to each RHU is based on the quota;
• stopping assigning panelists households to each RHU based on the number of matching panelist households meeting the quota of the respective RHU;
• accessing panelist viewing data representing viewing events associated with the plurality of panelist households;
• and
• generating a report with the classes of the RHUs and the panelist viewing data of the assigned panelist households.

A non-transitory computer-readable medium comprising computer-executable instructions which, when executed by at least one processor, cause the at least one processor to:

• monitor, via panelist software executing on a panelist device, viewing events displayed on the panelist device for a panelist household and generate panelist viewing data based on the viewing events;
• access population data including classes of a plurality of demographic attributes for households in a market;
• generate an array of representative household units (RHUs), wherein the RHUs are each assigned a class for each of the demographic attributes of the population data;
• generate a quota for each RHU based on the number of households in the classes of demographic attributes of the RHU relative to the number of households in the market, wherein the RHUs are each assigned the respective quota;
• access a panelist class for each of the demographic attributes of a plurality of panelist households;
• assign the plurality of panelist households to the RHUs based on at least one of the panelist classes matching the classes for the respective demographic attributes of the RHU, wherein the number of matching panelist households assigned to each RHU is based on the quota;
• stop assigning panelists households to each RHU based on the number of matching panelist households meeting the quota of the respective RHU;
• access panelist viewing data representing viewing events associated with the plurality of panelist households;
• and
• generate a report with the classes of the RHUs and the panelist viewing data of the assigned panelist households.