Providing different additional content to different subscribers

A processing system comprising:

• a processor;
• memory coupled to the processor;
• at least one network interface coupled to the processor and configured to communicate with a broadcaster device and a subscriber device via a communications network;
• the processor configured to:
• obtain first subscriber preferences associated with a first subscriber, the first subscriber preferences specifying first additional content preferences associated with a particular media item, wherein the first additional content preferences include preferences specifying first enhanced content to be provided when the particular media item is delivered via a particular medium;
• obtain second subscriber preferences associated with a second subscriber, the second subscriber preferences specifying second additional content preferences associated with the particular media item, wherein the second additional content preferences include preferences specifying second enhanced content to be provided when the particular media item is delivered via the particular medium;
• determine a broadcast status of the particular media item;
• in response to the broadcast status of the particular media item indicating that the particular media item is currently being broadcast via the particular medium:
• deliver the first enhanced content to the first subscriber;
• and
• deliver the second enhanced content to the second subscriber, wherein the first enhanced content is different from the second enhanced content.

A non-transitory computer readable medium tangibly embodying a program of instructions to be stored in a memory and executed by a processor, the program of instructions including:

• at least one instruction to obtain first subscriber preferences associated with a first subscriber, the first subscriber preferences specifying first additional content preferences associated with a particular media item, wherein the first additional content preferences include preferences specifying first enhanced content to be provided when the particular media item is delivered via a particular medium;
• at least one instruction to obtain second subscriber preferences associated with a second subscriber, the second subscriber preferences specifying second additional content preferences associated with the particular media item, wherein the second additional content preferences include preferences specifying second enhanced content to be provided when the particular media item is delivered via the particular medium;
• at least one instruction to determine a broadcast status of the particular media item via the particular medium;
• at least one instruction to deliver the first enhanced content to the first subscriber in response to the broadcast status of the particular media item indicating that the particular media item is currently being broadcast;
• and
• at least one instruction to deliver the second enhanced content to the second subscriber in response to the broadcast status of the particular media item indicating that the particular media item is currently being broadcast, wherein the first enhanced content is different from the second enhanced content.