Apparatus and methods for data collection, analysis and service modification based on online activity

A method performed by processing apparatus of an online service provider for modifying services based on collected data relating to online activity, the method comprising:

• collecting data from a third-party data source;
• using a computerized process to transform the data into information that is indicative of online activity of a plurality of subscribers;
• correlating the transformed information with individual ones of the plurality of subscribers of the online service provider to algorithmically generate activity records of the individual ones of the plurality of subscribers;
• and
• modifying the services provided to the individual ones of the plurality of subscribers based at least in part on the algorithmically generated activity records, the modifying of the services provided to the individual ones of the plurality of subscribers comprising invoking at least one preventive measure according to a time interval, the at least one preventive measure comprising one or more of:
• (i) restricting access to a portion of a network accessible via the online service provider, (ii) modifying a rate of data communication that enables the online activity, or (iii) restricting access to at least one prescribed type of data.

A system for detecting and remediating illicit online activity within a service provider network, the system comprising a plurality of client devices, the system comprising:

• an activity manager in communication with the plurality of client devices via one or more service nodes of the network, the activity manager comprising processing apparatus configured to execute one or more computer programs;
• and
• storage apparatus in data communication with the activity manager and comprising at least one computer program, the at least one computer program configured to, when executed on the processing apparatus:
• collect first data relating to online activity;
• cause the activity manager to generate second data relating particularly to (i) at least one of said plurality of client devices and (ii) the collected first data;
• identify, based on the second data, an illicit online activity associated with the at least one of said plurality of client devices;
• and
• in response to said identification of said illicit online activity, cause at least selection and provision of secondary content that is contextually related to the identified activity, the contextually related secondary content selected as relating to the at least one client device and the collected first data, the provision of the secondary content comprising presentation of the selected secondary content to a user associated with the at least one client device.