Method and apparatus for displaying business object in video image and electronic device

An apparatus for displaying a business object in a video image, comprising:

• a processor;
• and
• a memory storing instructions, the instructions when executed by the processor, cause the processor to perform operations, the operations comprising:
• detecting at least one object from the video image, determining an object performing an action as a target object from the at least one object, and determining feature points of the target object by processing at least part of the video image, the features points of the target object being separated points on a contour of the target object;
• determining a display position of a to-be-displayed business object in the video image according to the feature points on the contour of the target object by using a convolutional network model pre-trained by acquiring a feature vector of a business object sample image by the convolutional network model, the feature vector including information of the target object and position information and/or confidence information of a business object in the business object sample image;
• and
• drawing the to-be-displayed business object at the display position by using computer graphics to display the to-be-displayed business object together with the target object, wherein the target object is a human body part performing the action, wherein the determining the display position of the to-be-displayed business object in the video image according to the feature points on the contour of the target object comprises:
• determining the human body part as the display position based on feature points on the contour of the human body part.