Clear extended content label with selectively detackified adhesive

A method of providing extended content on a label, the method comprising:

• providing a laminated adhesive label defining a front side and a back side, and including,
• a transparent face layer defining a front side and an oppositely disposed back side, the front side of the face layer being directed toward the front side of the label,
• a layer of radiant energy sensitive adhesive disposed at the back side of the face layer, the adhesive being configured to undergo a reduction in adhesion upon exposure to an amount of radiant energy, and
• a release liner laminated to the back side of the face layer by the adhesive;
• applying indicia to the front side of the face layer;
• covering a portion of the layer of adhesive with a mask;
• and
• irradiating the adhesive label with radiant energy,
• wherein the mask provides a non-irradiated region of the layer of adhesive by substantially blocking radiant energy from reaching the non-irradiated region,
• wherein radiant energy not substantially blocked by the mask provides an irradiated region of the layer of adhesive by exposing the irradiated region of the layer of adhesive to an amount of radiant energy to thereby reduce an adhesion of the irradiated region,
• wherein the indicia is applied over the irradiated region of the layer of adhesive and the indicia is visible from the back side of the face layer, thereby providing extended content on the label.

A method of providing extended content on a substrate, the method comprising:

• providing a substrate;
• providing a laminated adhesive label defining a front side and a back side, the label comprising,
• a transparent face layer,
• a release layer, and
• a layer of adhesive laminating the face layer to the release layer, wherein upon exposure to radiant energy, the adhesive undergoes a reduction in adhesion;
• applying indicia to the face layer, the indicia being visible through the face layer and thereby defining the extended content;
• applying a mask to cover a portion of the layer of adhesive;
• exposing the label to radiant energy such that radiant energy not blocked by the mask irradiates the adhesive to reduce adhesion of an irradiated region of the layer of adhesive;
• removing the release layer from the label to thereby expose the layer of adhesive;
• adhering the label to the substrate by contacting the layer of adhesive to a surface of the substrate,
• wherein the reduced adhesion of the irradiated region of the layer of adhesive is configured to allow a portion of the face layer including the irradiated region to be removed from the substrate to expose the extended content.