Nestable dual-configuration storage and display container

A container assembly comprising:

• a number of sidewall assemblies;
• each sidewall assembly of the number of sidewall assemblies including first and second generally planar rectangular sidewalls;
• each sidewall of each sidewall assembly including a perimeter defined by four edges;
• each sidewall assembly having:
• (a) a first hinge joining a first edge of the four edges of the first sidewall of the sidewall assembly to a first edge of the four edges of the second sidewall of the sidewall assembly;
• (b) a generally rigid first stiffening edge segment interposed between and joined to the first hinge and either the first edge of the first sidewall or the first edge of the second sidewall, the first stiffening edge segment joined at a fixed angle orientation to the plane of the first or second sidewall to which it is joined, to stiffen the first or second sidewall to which it is joined;
• and (c) a generally rigid second stiffening edge segment joined to a second edge of the four edges of the second sidewall, the second edge of the second sidewall being located adjacent to the first edge of the second sidewall, and so joined at a fixed angle orientation relative to the plane of the second sidewall to stiffen the second sidewall;
• said number of sidewall assemblies adapted to be disposed in an enclosing configuration, wherein a first sidewall assembly and a second sidewall assembly of said number of sidewall assemblies are configured and dimensioned to fold along their respective first hinges, and be inter-positioned, so that the respective second stiffening edge segments of the first and second sidewall assemblies overlap each other, and define a generally enclosed space;
• and
• wherein the first stiffening edge segment of the first sidewall assembly is interposed between and joined to the first hinge and the first edge of the second sidewall of the first sidewall assembly, and the first sidewall assembly further comprises a first triangular gusset disposed between the first and second stiffening edge segments.