Systems and methods to order a content item deliverable via a media service

An apparatus comprising:

• a processor of a first device;
• and
• a memory coupled to the processor, the memory including instructions executable by the processor to perform operations, the operations including:
• sending, from the first device to a server via a first network associated with a wireless service, a registration request, the registration request including a request for receipt of offer messages for multimedia content items at the first device, the offer messages including offers of content items, wherein the sending a registration request comprises sending the registration request to a device associated with a multimedia service provider when purchasing or initializing the first device;
• receiving, from a server via the first network, an offer for a content item that is deliverable via a multimedia service of the multimedia service provider to a second device distinct from the first device, wherein the first device and the second device are associated with a particular user, wherein the particular user has access at the second device to a plurality of types television services including a satellite television service, a cable television service and a streaming television service and wherein the content item is selected for the offer based on a type of television service used by the particular user for viewing multimedia content items at the second device, and wherein the offer is responsive to the registration request and wherein the offer is based on current viewing information associated with the particular user;
• receiving input indicating an acceptance of the offer;
• and
• causing the first device to send first information indicating the acceptance of the offer via the wireless service to the server responsive to the input, the server configured to send, based on the first information, the content item to the second device according to the type of television service used by the particular user for viewing multimedia content items at the second device.

A non-transitory computer-readable medium storing instructions executable by a processor to perform operations, the operations comprising:

• receiving, from a server via a first network associated with a wireless service at a first device that includes the processor, an offer for a content item that is deliverable via a multimedia service to a second device distinct from the first device, wherein the first device and the second device are associated with a particular user, wherein the particular user has access at the second device to a plurality of types television services including a satellite television service, a cable television service and a streaming television service, wherein the offer is based on a characteristic of use of the second device, wherein the offer is generated by the server responsive to a registration request, the registration request including a request for receipt of offer messages for multimedia content items from the server to the first device, the registration request received by the server from a set-top box associated with the multimedia service for delivering the content item to the second device;
• receiving input indicating an acceptance of the offer;
• causing the first device to send information indicating the acceptance of the offer via the wireless service to the server responsive to the input, the server configured to send, based on the information, the content item to the second device according to a type of television service used by the particular user for viewing multimedia content items at the second device;
• and
• receiving a confirmation message from the server responsive to sending the information, wherein the confirmation message acknowledges the acceptance of the offer.