Enhancing a social media post with content that is relevant to the audience of the post

A system for enhancing a social media post with a content item, the system comprising:

• control circuitry configured to:
• receive a social media post;
• extract, from the social media post, a first content item;
• identify, in a frame of the first content item, a portion of the frame that is a non-focus portion;
• identify a plurality of content items that fit within the non-focus portion of the frame;
• identify a content preference of an audience of the social media post;
• determine an estimated length of time that the audience will view the social media post;
• select a second content item, from the plurality of content items, that matches the content preference of the audience and has a duration that does not exceed the estimated length of time;
• generate an enhanced social media post by overlaying the second content item onto the non-focus portion of the frame of the first content item extracted from the social media post;
• and
• generate for display the enhanced social media post.

A non-transitory computer-readable medium having instructions encoded thereon that, when executed by control circuitry, cause the control circuitry to:

• receive a social media post;
• extract, from the social media post, a first content item;
• identify, in a frame of the first content item, a portion of the frame that is a non-focus portion;
• identify a plurality of content items that fit within the non-focus portion of the frame;
• identify a content preference of an audience of the social media post;
• determine an estimated length of time that the audience will view the social media post;
• select a second content item, from the plurality of content items, that matches the content preference of the audience and has a duration that does not exceed the estimated length of time;
• generate an enhanced social media post by overlaying the second content item onto the non-focus portion of the frame of the first content item extracted from the social media post;
• and
• generate for display the enhanced social media post.