Contextual graphical user interfaces

A computing device for providing a graphical user interface, the computing device comprising:

• a processor;
• a memory, the memory storing instructions, which when executed by the processor, cause the computing device to perform operations comprising:
• determining a probability that a user will activate a contextual user interface element that is not yet displayed, when it is displayed, based upon inputting context information of a user to a machine-learned model, the context information of the user comprising a current state of a graphical user interface of a network-based financial account management system and a transaction the user was performing;
• determining that the contextual user interface element should be displayed based upon determining that the probability exceeds a threshold;
• responsive to determining that the contextual user interface element should be displayed, causing the contextual user interface element to be displayed as part of the graphical user interface of the network-based financial account management system;
• receiving an indication that the contextual user interface element was activated by the user;
• and
• responsive to receiving the indication that the contextual user interface element was activated by the user:
• determining financial account information to display to the user;
• determining a financial performance improvement action to display to the user based upon at least one of:
• the financial account information, the context information of the user, or account rules for the network-based financial account management system;
• and
• providing a graphical user interface including the financial account information and the financial performance improvement action to the user.

A non-transitory machine-readable medium, storing instructions for providing a graphical user interface, the instructions, which when executed by a machine, cause the machine to perform operations comprising:

• determining a probability that a user will activate a contextual user interface element that is not yet displayed, when it is displayed, based upon inputting context information of a user to a machine-learned model, the context information of the user comprising a current state of a graphical user interface of a network-based financial account management system and a transaction the user was performing;
• determining that the contextual user interface element should be displayed based upon determining that the probability exceeds a threshold;
• responsive to determining that the contextual user interface element should be displayed, causing the contextual user interface element to be displayed as part of the graphical user interface of the network-based financial account management system;
• receiving an indication that the contextual user interface element was activated by the user;
• and
• responsive to receiving the indication that the contextual user interface element was activated by the user:
• determining financial account information to display to the user;
• determining a financial performance improvement action to display to the user based upon at least one of:
• the financial account information, the context information of the user, or account rules for the network-based financial account management system;
• and
• providing a graphical user interface including the financial account information and the financial performance improvement action to the user.