Order accepting device, order accepting method, and order accepting process

An order accepting method performed by an order accepting device, the order accepting method comprising:

• acquiring and comparing, at a first time in response to a first product being added to an electronic cart by a user:
• a first bonus to be provided on condition that an-order for the first product is placed, wherein the first bonus corresponds to a first e-commerce compensation, and
• a second bonus to be provided on condition that an order for a second product is placed, wherein the second product is similar to and substitutable for the first product and the second bonus corresponds to a second e-commerce compensation;
• determining whether the second bonus is more advantageous than the first bonus;
• presenting to the user at a second time after the first time, when the second bonus is more advantageous than the first bonus, a form in which a first object related to the first product and a second object related to the second product are arranged with the first object near the second object, wherein the form includes:
• i) information about the first product, and ii) a message indicating that the second bonus is worth more than the first bonus, and wherein the message and the second object are arranged between the information and the first object;
• accepting an order for the first product at a third time after the second time when the first object is selected by the user;
• and
• adding the second product to the electronic cart and deleting the first product from the electronic cart when the second object is selected by the user, thereby saving time and effort of the user to replace, in the electronic cart, the first product with the second product.

An order accepting device comprising:

• at least one memory configured to store computer program code;
• and
• at least one processor configured to access said at least one memory, read said computer program code, and operate as instructed by said computer program code, said computer program code including:
• acquirer code configured to cause at least one of said at least one processor to acquire from the database at a first time and in response to a first product being added to an electronic cart by a user:
• A) a first bonus to be provided on condition that an order for the first product is placed, wherein the first bonus corresponds to a first e-commerce compensation, and
• B) a second bonus to be provided on condition that an order for a second product is placed, wherein the second product is similar to and substitutable for the first product and the second bonus corresponds to a second e-commerce compensation;
• comparison code configured to cause at least one of said at least one processor to:
• calculate a first degree of advantage of the first bonus and a second degree of advantage of the second bonus, and
• determine that the second bonus is more advantageous than the first bonus;
• presenter code configured to cause at least one of said at least one processor to present to the user, at a second time after the first time and in response to the calculating, a form in which a first object related to the first product and a second object related to the second product are arranged with the first object near the second object, wherein the form includes:
• i) information about the first product, and ii) a message indicating that the second bonus is worth more than the first bonus, and wherein the message and the second object are arranged between the information and the first object;
• cart manager code configured to cause at least one of said at least one processor to:
• accept an order for the first product when the first object is selected by the user, and
• add the second product to the electronic cart and deleting the first product from the electronic cart when the second object is selected by the user, the order accepting device thereby saving time and effort of the user to replace, in the electronic cart, the first product with the second product.

An order accepting process for saving time, the order accepting process performed by an order accepting device with access to a database, the order accepting process comprising:

• acquiring from the database at a first time of the order accepting process and in response to a first product being added to an electronic cart by a user:
• A) a first bonus to be provided on condition that an order for the first product is placed, wherein the first bonus corresponds to a first e-commerce compensation, and
• B) a second bonus to be provided on condition that an order for a second product is placed, wherein the second product is similar to and substitutable for the first product and the second bonus corresponds to a second e-commerce compensation;
• calculating a first degree of advantage of the first bonus and a second degree of advantage of the second bonus;
• determining, based on the calculating, that the second bonus is more advantageous than the first bonus;
• presenting to the user, at a second time of the order accepting process after the first time and in response to the calculating, a form in which a first object related to the first product and a second object related to the second product are arranged with the first object near the second object, wherein the form includes;
• i) information about the first product, and ii) a message indicating that the second bonus is worth more than the first bonus, and wherein the message and the second object are arranged between the information and the first object;
• accepting an order for the first product when the first object is selected by the user;
• and
• adding the second product to the electronic cart and deleting the first product from the electronic cart when the second object is selected by the user, the order accepting process thereby saving time and effort of the user to replace, in the electronic cart, the first product with the second product.