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US 10,949,882 B2Granted
Real-time and context based advertisement with augmented reality enhancement
OwnerEliza Y. Duinventor
Life of this patent
Estimating the term…
Abstract
Disclosed herein are methods and systems for real-time content-matched advertisement in an augmented reality environment. In particular, a plurality of integrated images of an extracted real life object in a virtual environment is provided at a computer device to a user. The plurality of integrated images comprises one or more advertisement elements that are determined using a comprehensive content matching mechanism. The comprehensive content matching mechanism is based on a plurality of factors comprising advertisement content, user preference information, and context information.
Claims19
A method for providing intelligent personalized immersive advertisement, comprising:
- identifying, at a computer device, a user in real time, one or more user characteristics using machine-learning based mechanism;
- identifying a context information, wherein the context information comprises communication context, content context, geolocation context, presentation context, or combinations thereof;
- determining one or more advertisement elements based on the user characteristics, the context information, and an advertising context information using machine-learning based mechanism;
- Rendering, at the computer device to the user and in real time, a plurality of integrated images of an extracted real life object in real-time and immersed in a virtual environment, wherein the plurality of integrated images comprises one or more advertisement elements, and context information, and wherein each pixel in the integrated image is divided into multiple layers, each layer is determined using corresponding pixels in the extracted real life object and each image of the plurality of images of the virtual environment based on image relations between each pixel of the extracted real life object and a corresponding pixel of each image of the plurality of images of the virtual environment, and the image relations comprise at least a depth relation or a transparency relation;
- and
- displaying the advertisement in the virtual environment based on real-time integrated images.
3 more elements
A computer system comprising:
- one or more processors;
- and
- a memory accessible to the one or more processors, the memory storing instructions executable by the one or more processors to:
- identify, at a computer device, a user in real time, one or more user characteristics using machine-learning based mechanism;
- identify a context information, wherein the context information comprises communication context, content context, geolocation context, presentation context, or combinations thereof;
- determine one or more advertisement elements based on the user characteristics, the context information, and an advertising context information using machine-learning based mechanism;
- and
- Render, at the computer device to the user and in real time, a plurality of integrated images of an extracted real life object in real-time and immersed in a virtual environment, wherein the plurality of integrated images comprises one or more advertisement elements, and context information, and wherein each pixel in the integrated image is divided into multiple layers, each layer is determined using corresponding pixels in the extracted real life object and each image of the plurality of images of the virtual environment based on image relations between each pixel of the extracted real life object and a corresponding pixel of each image of the plurality of images of the virtual environment, and the image relations comprise at least a depth relation or a transparency relation;
- displaying the advertisement in the virtual environment based on real-time integrated images.
6 more elements
A non-transitory computer-readable medium containing instructions that, when executed by a computer processor, cause the computer processor to:
- identify, at a computer device, a user in real time, one or more user characteristics using machine-learning based mechanism;
- identify a context information, wherein the context information comprises communication context, content context, geolocation context, presentation context, or combinations thereof;
- determine one or more advertisement elements based on the user characteristics, the context information, and an advertising context information using machine-learning based mechanism;
- and
- Render, at the computer device to the user and in real time, a plurality of integrated images of an extracted real life object in real-time and immersed in a virtual environment, wherein the plurality of integrated images comprises one or more advertisement elements, and context information, and wherein each pixel in the integrated image is divided into multiple layers, each layer is determined using corresponding pixels in the extracted real life object and each image of the plurality of images of the virtual environment based on image relations between each pixel of the extracted real life object and a corresponding pixel of each image of the plurality of images of the virtual environment, and the image relations comprise at least a depth relation or a transparency relation;
- displaying the advertisement in the virtual environment based on real-time integrated images.
3 more elements
Dependencies are inferred from the claim text.